Bee Koon UNG

Experience

• 

  Sport Singapore

  Nov 1999 - Jan 2005

  Opened and ran new sports centre. In charged of all the programme offerings. Consistently surpassing targets. Worked on other portfolio in the management of leadership renewal of all the community sports clubs and led national scale event - 2nd Link Run Half Marathon which involved coordination between Singapore and Malaysia. Sports events management - national scale events, swimming championships, etc.

  • Programme Manager

    Jan 2002 - Jan 2005

  • Sports Officer

    Nov 1999 - Jan 2002
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  Singapore Sports Council

  Nov 2005 - Jul 2008

  Led teams looking at segment marketing to working adults, women and seniors. Women and sports.

  • Assistant Director (Adult Sport Development)

    Dec 2007 - Jul 2008

  • Department Head (High Participation)

    Nov 2005 - Dec 2007
• 

  Foodhub Asia Sdn Bhd

  May 2008 - Mar 2014

  Business Owner / General Manager

  Key leader and director of the company.Planned, strategised and implemented processes and strategies for the frozen food manufacturing factory, distribution channels and retail outlets.Involved in managing all features of business, including client service, sales, purchasing, accounting, marketing and human resource allocation and training. Main role was in directorship and business development.Cultivated business from a small employee team to a mid-size food manufacturer with an expansion of product range through intensive R&D.Analyzed complex situations, designed practical solutions, and implemented cost-effective plans. Show less

• 

  The Curry Place

  Apr 2010 - Oct 2012

  Business Owner / Founder / Operations Manager

  Conceptualised the brand and concept for the eating place.Planned the setting up of the place including best sourcing for various contractors involved.Overseeing the renovation, staffing and budgeting for the retail front.Business sold after 2 years of operations.

• 

  Basil and Lime

  Jun 2011 - Mar 2014

  Owner and Director

  Food catering business. Involved in conceptualizing unique offerings for the local market. Menu creation. Customised thematic parties and corporate functions. Pioneered in qualified barista-run pop-up gourmet coffee concept.

• 

  Sport Singapore

  Apr 2014 - now

  Lead a team on the development of emerging sports, specifically for street dance (breaking being a Olympic sport now), skateboarding, parkour, outdoor adventure, eSports and the likes. It involves working with all stakeholders involved in the sport. Notably for street dancing, privileged to be involved in charting out directions and vision for the Lion City Dance Convention which is an annual event whereby street dancers from all over Singapore gather for a series of competitions featuring different genres of street dance; and providing learning opportunities through a variety of dance workshops by renowned dance instructors locally and overseas. Seeded the idea of building a Skate Spot as a pilot project at one of the sport centres in Singapore with the intent of creating a good space for quality skateboarding programmes and events. Also working with partners across Singapore, from Institutes of Higher Learning to various non-profit organisations dealing with youth agenda to empower youths to step up and do good through sport, through a youth movement called YouthCreates.With the passion for health and wellbeing being in the fabric of workplaces, being a Wellness Ambassador (WA) and also a WA Programme Taskforce Member provide a platform to continue to contribute in this space. Show less Strategic partnership management for innovation of the preventive health model which aims to individuals' health span into their life span. Plan, implement and evaluate innovative offerings to various target segments, for instance, corporates. Involved in deployment of pilot projects and constant re-design towards viable offerings that meet the needs of the target segments.Plan SportSG's employee health and wellbeing strategy and related initiatives. Coordinate with various internal and external stakeholders in order to support all employees to thrive and the organisation to flourish. Facilitate behaviour change through setting up of Health Coaching Facility. Part of the health and wellbeing coaching team. Volunteered as Wellness Ambassador with Public Service Division. Show less ActiveSG is the national movement and cornerstone to activate people in Singapore. A ground-breaking initiative which supports the Vision 2030 to empower people to live better through sport. Looking into key drivers and interventions in mass sport and physical activity participation to achieve health, economic and social outcomes. With more than 1 million ActiveSG members in Singapore, a sound membership experience strategy using data and evidence-driven analytics becomes a key lever to bring value to the members. Also reaching out to corporates and groups on the various assets and programmes of ActiveSG/ SportSG to offer a unique proposition for turnkey partnerships. Show less Active Health is a social movement which enables everyone to live life to the fullest. It is an innovative concept and framework which is in the current phase of ecosystem build in the proactive space in health and wellness. The framework consists of various different work packages, which includes a robust curriculum targeted for different target segments in health-promoting behaviours adoption, infrastructure/ facility build-up to enable access to the notion of Active Health (Active Health Labs), programmes and well-curated experiences for all, and intentionally designed sustainable Champions-Adopters model. One of the key initiators of this movement from its infancy stage. Show less Key implementer of various integral and innovative projects from the ground up, including leading the Active Health Task Force before it became the executable work package for nation-wide implementation.Active Kids campaign established to promote fundamental movement skills for preschoolers through training and education, partnerships and outreach events. Involvement in multi-agency working group for placemaking efforts in the business district, bringing sport to the community where sport is anywhere, any time. Show less

  • Team Lead (Sport Development - Emerging Sports and YouthCreates)

    Mar 2023 - now

  • Deputy Director (Special Projects - Health and Wellbeing)

    Mar 2020 - Jun 2023

  • Team Lead (Membership Experience and Analytics), ActiveSG

    Mar 2018 - Mar 2020

  • Team Lead (Active Health)

    Jun 2017 - Mar 2018

  • Assistant Director (Programme Innovation)

    Apr 2014 - May 2017