Jacqui Tapnack

Experience

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  Wunderman

  Aug 2002 - Sept 2004

  Account Director

  Being an Account Director, I am accountable for fostering strong and positive communication between the clients and the creative departments. I am also highly capable of managing an entire team of 3 Account Managers while strengthening relations with the key client, Land Rover. I even functioned as the point of contact handling the client’s specific concerns and clarifications within the agency. Lastly, I worked collaboratively with an effective strategy and project management to deliver campaigns timely and on budget. Show less

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  SYZYGY

  Sept 2004 - Jun 2009

  Group Account Director

  As the Group Account Director, I demonstrated strong, dynamic leadership in directing an entire team of 4 Account Managers and 6 Project Managers. I successfully increased the accounts to $7.5M by utilizing effective sales and marketing strategies to reach the goal. I even developed enduring professional relationships with key clients, including Mazda Europe, Mazda U.K., and Ernst & Young. In addition, I constructed effective presentations highlighting the agency’s ideas and concepts to the European Marketing Directors. Most importantly, I utilized various analytical techniques to maximize the agency's strategy, technology, and creative resources to provide clients with a complete digital marketing strategy, creative work, and online marketing campaigns. Show less

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  CHILDREN’S COMMUNICATION CENTER

  Jan 2010 - Dec 2012

  Fundraiser

  Contributed to the organization as one of the Fundraisers, I demonstrated leadership abilities in spearheading different fundraising events such as gold days and theatre events. I also carried out various methods to raise funds, particularly by seeking sponsorships willing to hand support. I was even assigned to source out prizes, book venues, arrange catering, manage the guest list and the on-site operation of the event. Lastly, I established strong relationships with the donors while being tasked to update and maintain the donor database. Show less

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  Giftie

  May 2017 - Oct 2018

  Email Marketing Manager

  Working as the Email Marketing Manager, I am dexterous at reaching out to subscribers at the best time and providing valuable content and relevant offers. I also provided backup support to the sales team in performing diary management and follow-ups. Lastly, I successfully achieved optimal performance levels in copywriting, executing campaigns, tracking and reporting, and delivering client service.

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  Point Five Packaging LLC

  Nov 2018 - Aug 2020

  Sales and Marketing Coordinator

  Functioning as the Sales and Marketing Coordinator, I possess the needed operational skills to perform tasks such as CRM salesforce, data management, and analytics. I effectively turn defensive situations into a supportive relationship between the sales team for continuous development. I also utilize my expertise in directing email marketing campaigns, tradeshow project management, and customer database management. Furthermore, I perform various assignments such as SEO and paid online advertising, website updates, product database management, sample inventory management and distribution, and copywriting sales materials and presentations. Most importantly, I motivate and influence my clients/customers on product patronization through effective marketing campaigns. Show less

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  JUF

  Aug 2022 - now

  Senior Marketing Associate

  Responsible for spearheading the planning and execution of diverse creative projects while managing a multitude of stakeholders across various departments. Efficiently plan and execute creative projects, ensuring alignment with organizational objectives and timelines.  Manage and coordinate multiple stakeholders across departments to achieve project goals and deliverables.  Develop and implement comprehensive marketing strategies for larger projects. Expertly navigate scope creep challenges by proactively identifying and addressing potential issues to ensure project success.  Demonstrate exceptional time management skills to meet project deadlines and maintain project momentum.  Evaluate campaign performance metrics to optimize for cost per customer acquisition and other key ROI indicators.  Utilize strong copywriting and proofreading abilities to craft compelling marketing materials and ensure messaging consistency. Show less

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  Jewish United Fund

  Aug 2022 - now

  Senior Project Manager