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Annika Neumann

Annika Neumann

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location of Annika NeumannGermany

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  • Timeline

  • About me

    Account Director @JvM SPORTS

  • Education

    • Lore -Lorentz Kollegschule

      2007 - 2010
      Allgemeine Fachhochschulreife Economy with foreign languages (English & Dutch) 2,0

    • Mediadesign Hochschule für Design und Informatik

      2011 - 2014
      Bachelor of Arts (B.A.) Media and communication management 1,7

      Bachelorthesis: Winter sports sponsoring and sports branding The relationship between brand and sponsorship, demonstrated by the example of Red Bull.

  • Experience

    • Nestlé Nespresso

      May 2014 - Apr 2015

      Ausarbeitung eines internen KommunikationskonzeptesKoordination von Projekten im Bereich Trade MarketingUnterstützung im Bereich Key AccountAnsprechpartnerin für den Handel Erstellung von AktionsprognosenOrganisation und Auswertung von SonderflächenUnterstützung vor und während der IFA 2014, Berlin

      • Commercial Coordinator

        Nov 2014 - Apr 2015

      • Praktikantin im Trade Marketing

        May 2014 - Nov 2014

    • Geometry Global

      Apr 2015 - Jun 2015
      Junior Account Manager

      Clients: Coca-Cola & Barclaycard

    • Sony Pictures Entertainment

      Jan 2016 - Mar 2016
      Editorial Assistant

      Projects: NRW DuellProofreadingResearchPlanning

    • BBDO Group Germany

      Apr 2016 - Sept 2017
      Account Executive

      Client: Imperial Tobacco Group (Gauloises, John Player Special & West)

    • GREY Germany

      Oct 2017 - Dec 2017
      Junior Account Manager

      Clients: Volvo and WarsteinerI supported the Shopper Marketing team with German launch of the Volvo XC40.

    • BBDO Group Germany

      Jan 2018 - Oct 2021

      Clients: Unilever (Rexona & Langnese),Porsche, Heineken, New Business, ITG, OLX (Tradus)Responsibilities:- Establishing and expanding strong client relationships over many years.- Leading interdisciplinary teams of up to 10 people- Disciplinary employee management of juniors, trainees and interns - Stakeholder management internal and external, local and global- Timing, cost and KPI management (budgets: 500K€+)- New business / pitch supportTasks:- Development, production and implementation of local and global: o Brand, campaign roll out and social media strategies incl. KPI and comms frameworks.o 360° campaigns (with influencers / testimonials) o Campaign films and visuals (production budget: 400K€+)o Social media moving image content series o Toolkits- Content and community management for global Porsche FE Instagram account - Partner and sponsor handling (TAG HEUER, Puma & Vodafone)- Overseeing various market research on a global and local level - Reporting & content optimization based on learnings Show less

      • Senior Account Manager

        Oct 2019 - Oct 2021

      • Account Manager

        Jan 2018 - Sept 2019

    • Jung von Matt

      Nov 2021 - Aug 2024

      Clients: Bosch, Payback, Westfield, Adidas, McDonaldsAnd sometimes I get the chance to work as a Producer as well which I love to also live the creative part a bit more. Clients: SIXT & Partship

      • Account Director

        May 2023 - Aug 2024

      • Freelance Senior Project Manager

        Nov 2021 - Apr 2023

    • Helloham GmbH

      Nov 2021 - Apr 2023
      Freelance Beratung & Projektmanagement // Marken- & Produktkommunikation, Content & Produktion

    • Jung von Matt CREATORS

      Jun 2022 - Apr 2023
      Freelance Senior Project Manager

      Clients: Nestlé, Goldbeck, Wayfair, Kirkland & Ellis, Gebr. Heinemann

    • Jung von Matt SPORTS

      Jun 2024 - now
      Account Director

      Clients: Google & Intersport Deutschland

  • Licenses & Certifications

    • Foundation Certificate - Pass with Distinction

      Profession Certification Association
      Dec 2019

    • Facebook Certified Creative Strategy Professional

      Facebook
      Jun 2021
      View certificate certificate

  • Honors & Awards

    • Awarded to Annika Neumann
      ADC Annual 2024 // Bronze Architecture / Interior / Environmental Design ADC Annual May 2024 Germany has lost its love for football. Since 2014 the team has consistently underperformed, bored fans and caused a record drop in sports participation and attendance.But in 2024 the Euro Finals will take place in Germany. Addias decided to bring that love back with the launch of the EURO24 official match ball (titled Fussballliebe – Joy of football).So, we created a campaign that reminded Germans of that joy with a simple insight installed in all our childhood memories - Wherever you… Show more Germany has lost its love for football. Since 2014 the team has consistently underperformed, bored fans and caused a record drop in sports participation and attendance.But in 2024 the Euro Finals will take place in Germany. Addias decided to bring that love back with the launch of the EURO24 official match ball (titled Fussballliebe – Joy of football).So, we created a campaign that reminded Germans of that joy with a simple insight installed in all our childhood memories - Wherever you put a ball, there’s a goal.We transformed everyday street objects that look like goals into actual adidas branded goals.From park benches to pushed over shopping trollies and phonebooths. If you could kick a ball through it, it became an adidas goal.Then waited for Germany to react. And people did. Remembering what it was like to just play.We even gave away 20,000 of the balls, turning Germany into the world’s largest football pitch.Making adidas not only the official sponsor of the European Championship, but also the official sponsor of Germany’s joy, with one simple message: Let’s Play. Show less
    • Awarded to Annika Neumann
      DWP 2024 // Medien Preis für McDonalds x DBS “We the (In)visible” Deutscher Werbefilmpreis Mar 2024 Kick Off Film for the collaboration between McDonalds x DBS. The goal was to empower the para sports athletes and community and give them the visibility they deserve. Credits:Director: Oliver BernotatDoP: Tim BiekerIdea: Oliver Bernotat & Ronnie Patt Client: McDonald Germany & DBS Agency: Jung von Matt Sports ECD: Ronnie Patt TV Producer: Annika Neumann & Sophie Lotsch Senior AD: Muhamed Braimi Executive Producer: Philip… Show more Kick Off Film for the collaboration between McDonalds x DBS. The goal was to empower the para sports athletes and community and give them the visibility they deserve. Credits:Director: Oliver BernotatDoP: Tim BiekerIdea: Oliver Bernotat & Ronnie Patt Client: McDonald Germany & DBS Agency: Jung von Matt Sports ECD: Ronnie Patt TV Producer: Annika Neumann & Sophie Lotsch Senior AD: Muhamed Braimi Executive Producer: Philip ChrobotProducer: Christian Arnold Producer: Carolin Voigtländer PA: Marie Laudenbach Post Producer: Christian Arnold & Raban Schwebius Directors Rep: Mariana Bernlochner Editor DC: Jonas Baumgärtel Editor (Agency Version): Jannis Greff Pre-Edit: Mykyta Bereg Grading: Manuel PortschyMusic: wolfsrudelmusic Sounddesign: hyve Audio Post Production: zornshot Foto: Leon Greiner Show less
    • Awarded to Annika Neumann
      Effie 2022 - Brand Image - Let's Date Happy - Parship - Jung von Matt Effie Germany Oct 2022 https://www.youtube.com/watch?v=7heZ7BoR2BEhttps://www.parship.de/presse/pressemeldungen/2022/pressemitteilung-parship-startet-bewegung-fuer-gesuenderes-dating/
    • Awarded to Annika Neumann
      AutoVision 2019 - OttoCars - Online Videos, Webisodes, Web-TV AutoVision 2019 Aug 2019 https://www.youtube.com/watch?v=UCXSKu-eOzg
    • Awarded to Annika Neumann
      AutoVision 2019 - OttoCars - Social Media & Short Videos AutoVision 2019 Aug 2019 https://www.youtube.com/watch?v=UCXSKu-eOzg