David Gash

Experience

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  Software Architects

  Jan 2004 - Jan 2007

  Software Engineer
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  Sogeti

  Apr 2007 - Oct 2011

  Solutions Architect
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  DunnhumbyUSA

  Oct 2011 - Apr 2015

  Product Manager
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  84.51˚

  Apr 2015 - Apr 2022

  Director of Product Management

  Director of Product, 84.51°/Kroger AdTech PlatformLed Prism, the AdTech platform of 84.51° / Kroger supporting Kroger Precision Marketing (Retail Media) and Best Customer Communications (Loyalty Marketing). Orchestrated the Prism platform from its creation initially supporting the creation and launch of Kroger Precision Marketing. Partnered closely with commercial, operational, and technical partners to define commercial strategy, platform vision, and product roadmaps. Led a team of product managers across several products and efforts through dual track discovery and delivery.- Created and led the vision and strategy of the Prism Platform within the AdTech space.- Led the creation of the Prism platform managing a +$30MM budget and +150-person team with a significant positive ROI.- Directed management of a team of 15 product managers.- Led the Prism Platform going from $0 to +$500MM in revenue.- Supported commercial offerings across our Owned and Operated channels, off-site programmatic channels, ATV and Social.- Led platform teams supporting capabilities in audience building / targeting, campaign management, and closed loop measurement.- Successfully launched new commercial offerings including most recently the KPM Private Marketplace.- Helped to implement and transform the 84.51° product discovery / agile delivery process. Show less

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  Mind the Product

  Jan 2016 - Jan 2019

  Founder / Organizer ProductTank Cincinnati

  ProductTank is an international organization of Product Management professionals, an extension of Mind the Product. Founded ProductTank Cincinnati in 2016, growing to over 500 local members, to bring Product people together to educate, learn and grow through guest speakers and networking experiences.

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  Etsy

  Apr 2022 - Jan 2024

  Lead Product Manager

  Lead Product Manager / Initiative Lead, AdTech InitiativeLed the Etsy Off-site Advertising program, empowering Etsy’s seller growth through off-site advertising channels. Supervised the AdTech platform supporting off-site advertising for Etsy across Google, Meta, Bing, and Pinterest, including the creation of a PLA experimentation platform.- Developed vision, strategy, and roadmap for the AdTech Initiative.- Supported off-site advertising across both push (Meta, Pinterest) as well as pull (Google, Bing) channels driving over $1.5B/year revenue.- Led the strategy and implementation of multi market / single language PLA feeds. - Google English Language EU feed (live, +$20MM/year revenue) - Google Spanish Language Americas feed (live, +$10MM/year revenue) - Meta English Language EU feed (in development)- Created (0->1) a PLA experimentation platform cutting the manual experimentation process in half and increasing the velocity of experimentation by 4x with an average impact of +$25MM/year revenue per experiment.- Spearheaded paid advertising for +130M products across +5M sellers. Show less

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  The Walt Disney Company

  Sept 2024 - now

  Lead Product Manager

  Adtech supporting Disney+ / Hulu / ESPN