David Gash

David Gash

Software Engineer

Followers of David Gash1000 followers
location of David GashCincinnati, Ohio, United States

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  • Timeline

  • About me

    Product @ Disney

  • Education

    • Xavier University

      2007 - 2010
      Masters Business Administration
    • University of Cincinnati

      1999 - 2004
      BS Computer Science
  • Experience

    • Software Architects

      Jan 2004 - Jan 2007
      Software Engineer
    • Sogeti

      Apr 2007 - Oct 2011
      Solutions Architect
    • DunnhumbyUSA

      Oct 2011 - Apr 2015
      Product Manager
    • 84.51˚

      Apr 2015 - Apr 2022
      Director of Product Management

      Director of Product, 84.51°/Kroger AdTech PlatformLed Prism, the AdTech platform of 84.51° / Kroger supporting Kroger Precision Marketing (Retail Media) and Best Customer Communications (Loyalty Marketing). Orchestrated the Prism platform from its creation initially supporting the creation and launch of Kroger Precision Marketing. Partnered closely with commercial, operational, and technical partners to define commercial strategy, platform vision, and product roadmaps. Led a team of product managers across several products and efforts through dual track discovery and delivery.- Created and led the vision and strategy of the Prism Platform within the AdTech space.- Led the creation of the Prism platform managing a +$30MM budget and +150-person team with a significant positive ROI.- Directed management of a team of 15 product managers.- Led the Prism Platform going from $0 to +$500MM in revenue.- Supported commercial offerings across our Owned and Operated channels, off-site programmatic channels, ATV and Social.- Led platform teams supporting capabilities in audience building / targeting, campaign management, and closed loop measurement.- Successfully launched new commercial offerings including most recently the KPM Private Marketplace.- Helped to implement and transform the 84.51° product discovery / agile delivery process. Show less

    • Mind the Product

      Jan 2016 - Jan 2019
      Founder / Organizer ProductTank Cincinnati

      ProductTank is an international organization of Product Management professionals, an extension of Mind the Product. Founded ProductTank Cincinnati in 2016, growing to over 500 local members, to bring Product people together to educate, learn and grow through guest speakers and networking experiences.

    • Etsy

      Apr 2022 - Jan 2024
      Lead Product Manager

      Lead Product Manager / Initiative Lead, AdTech InitiativeLed the Etsy Off-site Advertising program, empowering Etsy’s seller growth through off-site advertising channels. Supervised the AdTech platform supporting off-site advertising for Etsy across Google, Meta, Bing, and Pinterest, including the creation of a PLA experimentation platform.- Developed vision, strategy, and roadmap for the AdTech Initiative.- Supported off-site advertising across both push (Meta, Pinterest) as well as pull (Google, Bing) channels driving over $1.5B/year revenue.- Led the strategy and implementation of multi market / single language PLA feeds. - Google English Language EU feed (live, +$20MM/year revenue) - Google Spanish Language Americas feed (live, +$10MM/year revenue) - Meta English Language EU feed (in development)- Created (0->1) a PLA experimentation platform cutting the manual experimentation process in half and increasing the velocity of experimentation by 4x with an average impact of +$25MM/year revenue per experiment.- Spearheaded paid advertising for +130M products across +5M sellers. Show less

    • The Walt Disney Company

      Sept 2024 - now
      Lead Product Manager

      Adtech supporting Disney+ / Hulu / ESPN

  • Licenses & Certifications

    • Certified Scrum Product Owner

      Scrum Alliance
      Feb 2013
    • PMP (Project Management Professional)

      Project Management Institute
      Nov 2010
    • Professional Scrum Product Owner

      Scrum.org
      Jan 2017