
Charlie Tay
Ecommerce Operations Manager

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About me
Paid Media Specialist
Education

Monash University Malaysia
-Bachelor of Digital Media and Communications Digital media- Skilled in web design, video production, graphic design, social media management, and digital marketing- Passionate about staying up-to-date on industry trends and best practices- Strong communication and teamwork skills- Ability to analyze and evaluate media content- Excited to help businesses and organizations connect with their audiences through digital media
Experience

Self-employed
Jan 2017 - Jan 2019Ecommerce Operations Manager- Expertise in drop shipping, including sourcing and managing inventory from various suppliers and handling all customer orders and fulfillment- Strong understanding of ecommerce best practices, including product sourcing, marketing, and customer service- Skilled in analyzing and utilizing customer data to improve customer experience and increase sales- Experienced in developing and executing successful marketing campaigns to drive traffic and sales to the brand's website

The Loud Clan
Oct 2022 - Aug 2023Paid Media Specialist- Specialist in research, proposal, and setup of ad campaigns on various platforms including Google, Microsoft, Facebook, Instagram, Twitter, YouTube, LinkedIn, and Reddit-Skilled at ongoing keyword discovery, expansion, and optimization- Proven ability to write and optimize ad copies for maximum effectiveness- Experienced at managing ad campaign budgets- Provides regular, detailed reports on the performance of campaigns- Highly valuable asset to any company looking to reach their target audience through paid media Show less

Vantage
Oct 2022 - Aug 2023Paid Media Specialist- Specialist in research, proposal, and setup of ad campaigns on various platforms including Google, Microsoft, Facebook, Instagram, Twitter, YouTube, LinkedIn, and Reddit-Skilled at ongoing keyword discovery, expansion, and optimization- Proven ability to write and optimize ad copies for maximum effectiveness- Experienced at managing ad campaign budgets- Provides regular, detailed reports on the performance of campaigns- Highly valuable asset to any company looking to reach their target audience through paid media Show less

2X
Sept 2023 - nowDigital Campaign Specialist
Licenses & Certifications
- View certificate

Fundamentals of Next-Gen Marketing
6senseAug 2023 - View certificate

Google Analytics Certification
GoogleJun 2023 - View certificate

Display & Video 360 Certification Exam
GoogleJun 2023 - View certificate

Creative Certification Exam
GoogleJun 2023 - View certificate

Google Ads Search Certification
GoogleJun 2023 - View certificate

Search Ads 360 Certification Exam
GoogleJun 2023
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