Anum Mowjee

Experience

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  The Citizens Foundation

  Jan 2009 - Jan 2009

  Intern Teacher
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  Barclays

  Jun 2010 - Jul 2010

  Intern (Customer Service Unit)
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  Dawlance Group of Companies

  Jun 2013 - Aug 2013

  Corporate Sales Intern
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  J. Walter Thompson Worldwide

  Sept 2013 - Oct 2013

  Client Services Intern
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  QMobile

  Apr 2015 - Nov 2016

  KEY ACHIEVEMENTS•Commended by senior management for my role in the brand revamp initiative, which included the introduction of a new logo, guideline kit, and corporate brand identity labelled “New Age, New Conversations / Naya Zamana, Nayi Baatein” that became the largest corporate campaign launched during Ramadan in 2016•Selected to attend the 2016 L’Oréal Paris Bridal Work as the QMobile representative •Increased brand visibility through the development of an E-commerce website alongside social media forumsRESPONSIBILITIES•Created TVC concepts, print campaigns, and market POSMs across all digital platforms•Developed new models and SKU inductions, including the naming of products and comparing specs•Worked with prestigious creative agency partners to continually improve the global reach of the brand•Established brand activation projects for DTC contacts generation and mall activations•Set KPI’s and entirely managed the print artworks (OOH / POSM / store visibility) for corporate initiatives Show less •Managed and kept merchandise records in correlation with ever-changing shipment schedules•Maintained records of prominent sales; subsequently reporting monthly PSI’s•Conducted market research, in-house focus groups, and market surveys for the development of new products•Oversaw quality improvement relating to packaging and timing for all mobile models•Contributed to the branding of the launch of the flagship Model S1, which increased sales by 7% and reaffirmed QMobile’s status as the number one selling smartphone brand in Pakistan Show less

  • Assistant Brand Manager

    Jul 2016 - Nov 2016

  • Assistant Business Manager

    Apr 2015 - Jul 2016
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  M.C Mowjee & Co pvt ltd

  Mar 2017 - Jan 2021

  Head of Hr/Marketing

  KEY ACHIEVEMENTS•Met 100% of key personal performance targets set throughout my time in the role thus far•Increased online marketing sales by 4%, while increasing door bolt production by 8%•Improved overall performance through the provision of support and training to colleagues•Enhanced efficiency through the implementation and automation of an entirely new HR system•Commended by senior stakeholders for ensuring all projects and work met internal and external standardsRESPONSIBILITIES•Direct all marketing content, including social media platforms including Facebook, Instagram, and Twitter•Act as the first point of contact for all client and customer enquiries via email and telephone•Manage complex schedules to effectively allocate resources and personnel•Collaborate closely with media agencies to enhance advertising, collaterals, and all means of communication•Draft weekly reports to ensure all campaigns correlate with the demands of senior stakeholders Show less

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  Chaos Karts

  Nov 2023 - now

  Director cafe