Alice Cuffe

Experience

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  My Favourite Dress

  Jan 2009 - Jan 2010

  Editorial Assistant

  Assisted editors Gity Monsef, Samantha Safer and art director Rob De Niet to produce the hardback coffee table book 'My favourite Dress'. Involved in day to day discussion with over 100 fashion designers, journalists, artists and media insiders to curate and compile a visual, collectors tome of designers and their favourite dresses, an idea that built upon the previously popular exhibition of the same name at London's Fashion and Textile Museum, set up by Zandra Rhodes and GIty Monsef. Constant contact with worldwide PR agencies and direct contact with designers.Managing a huge amount of content with extreme precision and incredible time management, often working to highly tight deadlines. Show less

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  Glassloves

  Jun 2009 - Jun 2009

  Assistant to Producer

  Assistant to producer Gity Monsef on Piers Atkinson AW09 campaign video. Included location scouting, prop styling and general assisting during the shoot.

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  Anya Hindmarch

  Jan 2010 - Jan 2011

  Concessions Manager/ brand specialist

  Managing a busy concession of luxury accessories designer Anya Hindmarch.Actively involved with visual merchandising of the products to increase sales as well as meeting daily and monthly targets.I worked directly with the London head office to build up an extremely commendable knowledge of the products, design features, aesthetics, manufacture and care of each item as well as closely working with the online team with regards to sales and stock.Built up an impressive customer base, dealing with high profile customers on a daily basis. Show less

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  Motilo.com

  Jan 2011 - Apr 2015

  Fashion Market Editor

  Fashion editor of social fashion site managing planning, research and implementation of all shopping and trend stories with extensive SEO strategy. Duties included long-lead planning, overseeing and managing daily content and creative direction/styling on editorial shoots. Planning included affiliate partnerships, PPC and brand bidding management, analytical content strategy in house as well as with external marketing teams.Curated and merchandised shopping stories as well as writing news, trend, features and interviews for the site. Worked with over 100 brands and retailers through affiliate and direct content partnerships. Aided implementation of creative e-commerce partnerships with luxury brands including Maison Michel, Malone Souliers and House of Holland.Managed internal team of five, as well as impressive list of contributors including Poppy Delevingne, Chiara Ferragni and Sophia Hesketh. Attended press events and meetings regularly to build and maintain relationships as well as travelling for fashion week, conferences and partnerships.Excellent contacts as well as industry expertise and practical experience. Show less

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  Fashion Editor "VELOUR" magazine

  Apr 2012 - Apr 2012

  Features Writer

  Freelance contributor, profiling the artist Joe Simpson for Issue 5 of Velour.

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  Drafted magazine

  Feb 2013 - Jan 2013

  Fashion Contributor

  Contributor and consultant for newly launched London-based Drafted Magazine, a monthly free publication aimed at men and women.Curated men's and women's shopping pages, incorporating a mix of high street and luxury brands to reflect the needs of the target readership.

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  The Fashion Spot

  Dec 2013 - Oct 2014

  UK News Contributor

  UK fashion news writer contributing 3x weekly to UK hub of the popular US based fashion website.Also contributed London Fashion Week commentary and news pieces alongside a wide variety of SEO friendly content covering all areas from politics to breaking lifestyle news.

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  GRAZIA Middle East

  Jan 2014 - Nov 2014

  Freelance Contributor

  Freelance columnist for the regular 'Don't get her started' feature discussing current news stories.

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  The Debrief

  Jul 2014 - Jul 2014

  Freelance Writer

  Contributed freelance fashion content with humorous, personable twist.

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  I STYLE MYSELF

  Apr 2015 - Dec 2015

  Content Editor

  Shaping editorial voice of all social channels, managing content partnerships, liaising with press, brands as well as DEV team to build and maintain engaged audience and increase downloads.

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  International Business Times UK

  Oct 2015 - Oct 2016

  Lifestyle Editor

  Section editor curating engaging lifestyle content for IBT Media UK, featuring upcoming and established brands, covering lifestyle news and managing branded partnerships.The lifestyle section is a balanced mix of traffic driving and engaging news and features that revolve around culture, food, travel, fashion, home and interiors reacting to breaking news as well as long lead features. I work with a great network of contributors and in-house writers as well as an impressive contact list.Constantly immersed in digital, the content I create is shareable across networks and I work with a fantastic video team to create a variety of features. Highly data driven constantly working to improve statistics, SEO and explore new opportunities. Show less

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  We Are Social

  Nov 2016 - Jun 2024

  Senior Editor

  Creative ideation, copywriting, editing, branding and editorial strategy for a range of clients including Burberry, EU, Dr Martens, Vodafone, Sky, Forevermark Diamonds, Compare the Market, Spar, BoConcept and Zalando. From creating long lead content strategies and full editorial playbooks to social guides and tone of voice, I work with brands to tell their story on social successfully and creatively.Also presented/hosted talks on sustainability and ecotourism in advertising.

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  Hello,

  Jan 2022 - Jul 2024

  Senior editorial strategist

  Editorial lead and content strategist for Hello agency, a sister agency of We Are Social. Was part of the inaugural set up team establishing the UK arm of the agency, building client base, establishing brand identity and guidelines.Currently oversee all editorial output within the agency, managing content teams for clients including TikTok EU, Zurich and Supercell.

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  Social Element

  Jul 2024 - now

  Head of Social Media Management