Iman Ashraf

Experience

• 

  Bank Alfalah Limited

  Jun 2015 - Jul 2015

  Intern

  Key Responsibilities:-Assisted team members in daily operational tasks-Assisted customers throughout the account opening process

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  General Trading Company (GTC) Olayan Group

  Jun 2016 - Jul 2016

  Intern

  Key Responsibilities:- Suggested cross promotion ideas for weekend sales in grocery stores-Assisted in analyzing and presenting data in the form of pie charts, graphs etc.-Learnt how different departments work and day to day tasks of those departments

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  PTCL

  Jul 2017 - Aug 2017

  Human Resources Summer Intern

  Key Responsibilities:- Implemented PTCL HR Pit Stop for employee engagement-Worked on the CSR initiative ‘Box of Happiness’ in which gift boxes were delivered to different orphanages-Conducted employee interviews for engagement program-Completed the Razakar Database

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  Telenor

  Jul 2018 - Oct 2018

  Organizational Development Intern

  Key Responsibilities:-Planned a visit to Telenor for university students as an employer branding initiative-Worked on communication content for different employee development initiatives-Conducted an external survey for inclusion (diversity) program-Assisted in analyzing company wide data of an internal survey

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  Brainchild Communications Pakistan

  Aug 2019 - Dec 2021

  -Integrated marketing communications planning & execution for multiple brands like Zong, Toyota, Careem, Dubai Islamic Bank, PEL, Dawlance, CanOlive, Government of Pakistan etc.-Using research and data to determine effective communication strategies within the allocated budget-Using proprietary/industry tools to analyze the target audiences’ psychographics, purchase patterns, media habits etc.-Planning & execution of digital (Facebook, Google, Twitter, Instagram etc.) campaigns for multiple brands-Sharing post campaign analysis/recommendations (Digital, TV) & competitor alerts with partner brands-Internal and External stakeholder management; coordination with brands, creative agencies, media channels etc. Show less

  • Senior Media Planner

    Jul 2021 - Dec 2021

  • Media Buyer & Planner

    Aug 2020 - Jun 2021

  • Management Trainee-Media Planning & Buying

    Aug 2019 - Jul 2020
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  Telenor

  Jan 2022 - Oct 2023

  Senior Executive Digital Marketing

  - Planning, optimization & post campaign analysis of digital marketing paid campaigns across platforms (Google Display, YouTube, Facebook, TikTok, Twitter etc.) including Google Search (Search Engine Optimization etc.) & Universal App Campaigns-Working on app monetization through Google AdMob & other cross brand partnerships for My Telenor App -Strategizing growth initiatives for Telenor Pakistan’s social media platforms & keeping track of platform health through reporting & analysis- Working on website changes as well on ad hoc basis-Sentiment analysis through social listening tools for gauging audience insights -Internal (B2C, Segments, Brands, B2B etc.) & external (platform POCs, creative & media agencies) stakeholder management Show less

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  Telenor Microfinance Bank Limited

  Nov 2023 - now

  Manager Growth Marketing & Performance Analytics

  -Working on user acquisition through paid platforms, organic, earned media, brand partnerships, influencer marketing, email marketing & CRM tools etc. with MTD target overachievement & positive net adds-Utilizing data & conducting experiments for bringing in quality customers, reducing churn & increasing re joiners -Consulting product owners for driving growth/engagement through digital resulting in increased product revenue.-Conducted detailed analysis regarding platform specific strategies, targeting/re-marketing, communication & finding the best budget mix, resulting in reduced costs for both awareness & acquisition campaigns.-Increased play store organic traffic & installs through regular optimizations.-Tapped into revenue streams for easypaisa through brand partnerships of app monetization, cross promotions etc.-Executed successful campaigns with Unilever, Daraz, Tapmad, Donation organizations etc. resulting in positive business results for both partners-Achieved highest TikTok industry lift for a social campaign.-Increased team productivity by implementing streamlined processes and effective communication strategies.-Utilizing AppsFlyer & Google Analytics for strategizing future campaigns-Managing external media agencies Show less