Gabriel Coelho

Experience

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  Brinov

  Dec 2021 - May 2022

  Digital Marketing Ops

  • Designed processes for content production and marketing materials.• Integrated the business with Active Campaign for email marketing strategy and automation.

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  Conceito Prime

  Jun 2022 - Mar 2023

  Marketing Specialist

  • Coordinated and managed numerous marketing projects such as paid traffic campaigns, branding, and social media content planning.• Responsible for optimizing client’s conversion rates, achieving up to 100% increase in conversion.• Analyzed KPIs for social media, ads, and branding, boosting performance on all those fronts.• Retained over 90% of clients in my portfolio

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  Wiser Educação

  Mar 2023 - May 2024

  Performance Analyst

  • Developed email and inbound marketing strategies for over 1 million contacts.• Managed all marketing automation in Active Campaign for the Wise Up Online, meuSucesso.com, and Power House brands.• Entrusted with creating data visualizations using Looker Studio and Salesforce to manage KPIs and optimize conversion rates.• Created and delivered all communication for multimillion-dollar events, ensuring customer satisfaction.

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  Hubees

  May 2024 - now

  Marketing Analyst - Growth

  • Responsible for analyzing and managing all communication workflows for the B2B and B2C customer base. Through my management, I successfully doubled engagement rates with email marketing communications.• Manage the configuration and operation of sales funnels in CRM software, executing the necessary integrations to tailor them to the team’s needs. Under my supervision, CRM tools were utilized for process creation, customer relationship management, and configuring actions to acquire new clients.• Took charge of managing all communication via WhatsApp with the company's internal clients. Under my leadership, we implemented a platform that automates and integrates WhatsApp messages with our email marketing tool, optimizing communication delivery.• Created and monitored reports to measure the performance of all communication workflows, including email marketing and WhatsApp.• Supervise the operation of all CRM integrations (Active Campaign) with external tools such as Google Sheets, SharePoint, LinkedIn, and others. Show less