Jeff Nelson

Experience

• 

  Utah Army National Guard

  Apr 1988 - Apr 1994

  Military Intelligence Specialist

  Military Intelligence Specialist and German Linguist

• 

  Philips

  Jun 1994 - Nov 1999

  Technical Support Engineer

  Worked three years in Germany as European Technical Specialist for new master control and routing systems resolving technical problems for customers, commissioning new installations, training engineering and operators, and assisting in project planning. Consulted with sales, marketing, and engineering to increase penetration of European market for new Master Control and Routing System products. Provided Level 2 technical support for complex routing and master control broadcast systems for worldwide customers and field engineers. Solved problems for customers by collaborating with engineering and product management. Extensive international experience. Helped plan new product releases as part of the New Product Development Team as technical support representative. Show less

• 

  Dolby Laboratories

  Nov 1999 - Dec 2018

  Responsible for all strategic partner broadcast licensing accounts and channel sales in The Americas resulting in multi-million dollar yearly revenues. Built new relationships with key strategic partners and cultivated existing partners to enable them to provide Dolby technology solutions that enabled increased sales of their products. Managed sales channel of 35 partners, and sold OEM products resulting in multimillion dollar yearly sales achievements. Key Accomplishments:  Successfully managed the top strategic professional broadcast accounts which accounted for $2m in annual professional licensing revenue. Continued to manage sales channel and OEM product sales and met revenue goals. Built and managed sales pipelines for licensing and product accounts and tracked in Salesforce CRM.  Developed strong partnerships with Dolby applications engineers and sales operations team members that enabled partner adoption of Dolby Technologies and removed barriers to licensing certifications. Cultivated partnerships with worldwide strategic partners from the engineering, product management, and CTO and VP levels. Executed NDA and Legal Agreements with partners. Managed cross-functionally with internal Dolby stakeholders such as Legal, Finance, Sales Operations, Engineering, and Marketing, to resolve any roadblocks to closing deals.  Frequent presenter on technical topics to customers and at industry events. Collaborated with strategic partners to understand their broadcast and OTT media delivery needs and matched those needs with the appropriate Dolby technologies. Frequent use of Salesforce CRM Enabled customers to increase sales and sell add-on features of their products through adoption of Dolby technologies and syncing on timelines and release dates. Show less Crafted and implemented sales channel strategies to create and grow successful sales channels, Cultivated and grew the company’s professional product sales channel of 35 partners in The Americas, Japan, and Korea. Collaborated with channel partners to execute sales opportunities for customers such as HBO, Showtime, NBC, CBS, ABC, FOX, ESPN, CBC, and others. Organized and executed multi-day technical and sales training for channel partners and ensured frequent and accurate communication to the channel. Tracked channel sales and help business reviews with channel partners. Added new partners and adjusted configuration of channel to meet market demands. Resolved channel conflict. Key Accomplishments:  Created the first Broadcast System Integrator Sales Channel for Dolby that enabled adoption of cutting edge Dolby technologies into broadcast facility designs. Partnered with Human Circuit, Diversified Systems, The Systems Group, Comprehensive Technical Group, and others. Grew sales channel to include over 35 broadcast dealers and systems integrators in various world-wide geographies. Added partners and reconfigured channel as needed to meet market demands. Communicated regularly with partners to keep them updated on technology releases, timelines, product updates, and share sales leads and market intelligence. Conducted regular business reviews with partners.  Planned and executed multi-day training sessions for channel partners. Collaborated with sales channel to support customers such as Comcast, HBO, Showtime, NBC, and others to increase their revenues by the integration of the cutting-edge Dolby technologies such as Dolby AC-4, Atmos, and Dolby Vision for key events such as the Olympic Games, World Cup Soccer, and others.  Frequent use of Salesforce CRM to manage channel and track sales opportunities. Promoted to position after serving successful 5-year tenure as Broadcast OEM Applications Engineer. Show less Success as technical resource for OEM customers. Created new program for direct sales of OEM modules that provided encoding, decoding, and transcoding of Dolby audio technologies to broadcast equipment manufacturers and increased sales in double digital percentages year on year. Performed marketing, sales, and technical support roles. Additionally managed technology partnership program that helped ensure a robust broadcast ecosystem for Dolby Partners. Worked directly with the design engineering and product management teams to resolve technical problems and ensure customer feedback was delivered to the decision makers. Show less

  • Senior Professional Solutions Manager

    Feb 2014 - Dec 2018

  • Broadcast Channel Manager

    Nov 2003 - Feb 2014

  • Applications Engineer, Broadcast OEM

    Nov 1999 - Nov 2003
• 

  Audinate

  Sept 2019 - Jul 2023

  OEM Sales Account Manager

  Grow OEM accounts and build new business in the professional audio visual industry in the Americas West Area. Work closely with customers to create sales forecasts for the region and drive to meet those forecasts. Share technical knowledge of networking and Dante distributed audio and video technologies. Organize customers meetings and work closely with apps engineers to enable customer deployment of Dante technologies. Maintain accurate customer information and track opportunities in Salesforce. Provide customer feedback to marketing and product management teams. Show less