Erum Ali

Experience

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  TNBT

  Feb 2014 - Jan 2015

  Digital Media Agent

  Digital Brand Custodian - Cool & Cool (UAE)Worked as overall project coordinator in terms of Social and Digital Media marketingWebsite content copy-writing, brand management through Facebook and Twitter platforms, Marketing and social media strategizing and overall project coordination.I worked with Social Media Executives and the Digital Strategist to manage all the social media related tasks and come up with ideas to maintain and improve the brand image of different brands. Show less

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  TNBT

  Jun 2015 - Jan 2015

  Team Lead

  Working with various clients to activate/manage their digital media presence like Cool & Cool, Zubaidas, Lrbt and Diapy Disposable Diapers.• Managing and training a team of highly dynamic young individuals and assisting them with advertising and client servicing of their respective clients• Working on multiple digital advertising platforms/tools to set up, execute, report and optimize paid media campaigns for various clients• Managing client relationships, servicing them with quick and effective solutions• Developing content for various brands that fall under company's umbrella• Instrumental part of pitch presentations to the new clients • Hiring a team of young individuals • Worked for several SME clients like Imtiaz Supermarket, Diapy Disposable Diapers, the Burger Factory, White Rose, Zubaidas Home Store etc.Other:• Engagement and fan recruitment strategy• Assistance in the pitching to new clients like Nandos, TUC, Tony & Guy, Roche, Hilal Ding Dong, Zubaidas • Analysis reports of advertising spend• Strengthening the agency-client relationship • Providing insights via Facebook • Website content etc. Show less

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  Synage Global

  Dec 2015 - now

  Band Activist & Social Media Team Lead

  - Managing all the executions of Campaigns,Execution planning,Reporting deliverance and client servicing - Brand activation & Advertising of Brands- Market Analysis, Research, and Presentations. - Managing Existing Clients- Pitching for new clients- Idea Generation- Actively immersed in strategy and brainstorming activities- Coordination of Execution of Campaigns in the right manner- Communicating results of campaign to the client- Correspondence with clients and other client servicing duties- Developing content for various brands that fall under company's umbrella- Development of consumer engagement strategies for leading Brands. Show less