Andreas Solhaug

Experience

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  Innovation Norway

  Feb 2005 - now

  Main responsibilites: - Spearheading Visitnorways strategic, digital storytelling in digital channels (organic and paid campaigns), towards Swedish target groups. - Market surveillance and conveying relevant market information to Norwegian travel industry, identifying and communicating market opportunities and represent a link to the market.- Sparring partner for businesses in the travel industry aiming for product innovation and international growth. --> 2018/19: Sweden has established a position as second largest foreign market for Norwegian Tourism with market share of 11%. +30% growth since 2009.-->2019: Among Swedes, Norway is the preferred foreign country for alpine skiing vacations. Marketshare approx 10%. --> 2019: Norway have taken a leading position int'lly in confronting the sustainability challenges within the industry, particularly related to destination development. Show less Main responsibilities: • International marketing; Strengthening the Visitnorway/Norway brand in Sweden through strategic market communication: • Responsible for negotiating and executing extensive B2C-marketing campaigns in close co-operation with Norwegian and Swedish stakeholders (initiate, coordinate, execute and evaluate).• Budget responsibilities and reporting to Market Director. • Extensive experience from co-operation with Media- and Creative agencies as well as other medias and sub-suppliers.• Extensive experience of strategical and tactical communication in all media channels, digital and offline, incl. social medias and PR-related activities. Show less Main responsibilities: • Responsible for B2B-activities such as fairs, workshops and events. • Responsible for market activities focused towards tour operators and other stakeholders in the Swedish travel industry. Tasks include network related activities, workshops, support in product development and marketing etc. Other experiences from present job:• Experience from strategic analysis related to planning and execution of marketactivities, f.ex Google Analytics, RAM, MOSAIC©, market surveys, focus groups etc• Experience from PR- and pressrelated activities in cooperation with press responsibles• Experience from public procurement processes f.ex in hiring media agency and ad agency on a Nordic level• Actively participating in strategic discussions as well as handling issues regarding innovations and developments in the national travel industry, through membership in cross-division team.• Market activities related to the Swedish meetings-industry (MICE). Network related activities and B2B-marketing.• The local IT-system• Safety responsible (“Skyddsombud”) Show less

  • International Marketing Advisor

    Jan 2019 - now

  • Market Specialist Visitnorway - Sweden

    May 2018 - now

  • Senior Advisor/Project Manager Visitnorway - B2C

    Jan 2008 - May 2018

  • Advisor, Project Manager Visitnorway - B2B

    Feb 2005 - Jan 2008
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  Sjømannskirken

  Jan 2006 - now

  Main responsibilities include preparing budgetproposals for the Board, budgetcontrol, financial reporting, financial planning and supervising financial investments in co-operation with investment banks, project management and co-responsible for personnel employed by the Church. Member of the Board (The ”Stiftelsen” is the formal owner of the Norwegian Church in Stockholm) Position: Elected Member of the Board and Financial Manager (see above).

  • Member of the Financial Group and Financial Manager

    Jan 2006 - now

  • Board member Stiftelsen Norwegian Church in Stockholm

    Jan 2006 - now

  • Elected Member of the Board.

    Jan 2006 - Jan 2009