Michael Breazeale

Experience

• 

  Video Library

  Jan 1983 - Jan 2007

  Owner

  I operated, along with my business partner, this multi-location video superstore. As owner, my duties included hiring, training, and supervising employees; bookkeeping; ordering and merchandising all inventory; store layout and design; lease negotiation; and vendor relations.

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  Mississippi Voice

  Jan 1991 - Jan 1998

  Newspaper Editor

  Edited, contributed regular columns, and oversaw operations of state-wide newspaper

• 

  Deville Cinema

  Jan 1991 - Jan 1997

  Owner

  Re-opened local landmark single-screen theater as art house cinema and developed popular independent filmmaker series -- As owner, along with two business partners, I hired, trained, and supervised employees; chose and scheduled films; managed concession sales; developed film series and festivals; and ran the projection booth.

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  ERA Franchise Systems

  Jan 1999 - Jan 2001

  Corporate Trainer

  Delivered week-long sales and career development training for Realtors operating ERA franchises across the United States

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  Homestar Real Estate Services

  Jan 2001 - Jan 2007

  Owner/Broker

  I hired, trained, and supervised twelve residential and commercial real estate agents.

• 

  Mississippi State University

  Jan 2006 - Jan 2010

  Instructor

  I designed and delivered curricula in courses that included Principles of Marketing, Advertising & Promotions, Personal Selling, Marketing Management, and Business Research Methods. I was also president of the College of Business Ph.D. Association and won awards for both teaching and research.

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  Consumer-Brand Relationships

  Oct 2009 - now

  Co-organizer

  The aim of this conference is to advance knowledge about consumer-brand relationships by disseminating new research and best company practices, and by encouraging the evolution of new research ideas and themes. The conference provides an ideal opportunity for accomplished scholars, as well as young faculty members, Ph.D. students, and practitioners to share and discuss their most recent high quality work with other experts in this field of research.

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  Indiana University Southeast

  Aug 2010 - Jul 2012

  Assistant Professor of Marketing

  I design and deliver curricula on Consumer Behavior, Advertising & Promotions, and Business Strategy. In most of my courses, I partner with local businesses or non-profits to supervise my students as they develop promotional campaigns tailored to those clients' needs. I also designed and deliver an Entrepreneur Workshop for the local community and sponsor a group of past workshop attendees who want to continue their entrepreneurial education. I am the founding sponsor of the IUS Marketing Club and a member of the IUS Safe Zone Committee. As a member of the IUS School of Business Strategic Planning Committee, I am also tasked with the assignment of increasing the social media presence of the school. Show less

• 

  University of Nebraska at Omaha

  Jul 2012 - Jul 2014

  Assistant Professor of Marketing

  I design and deliver curricula on Marketing Management. In my courses, I partner with local businesses or non-profits to supervise my students as they develop strategic marketing plans tailored to those clients' needs.I am also the Marketing liaison to the UNO Center for Innovation, Entrepreneurship, and Franchising and sponsor of the UNO Marketing Club.

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  Institute for Brands and Brand Relationships

  Aug 2013 - now

  Director Board Of Directors
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  Mississippi State University

  Aug 2014 - now

  I teach a course in Personal Selling and am developing a course in Strategic Branding as part of the Entrepreneurship Program. My research focuses on consumer-brand relationships, branding strategies for nontraditional organizations, retail consumer affect, and social media marketing. I research brand relationships, retail atmospherics, consumer experiences, and consumer well-being. I am the co-director of the Market Intelligence Lab and Observatory (MILO), a biometric business research lab in the College of Business at Mississippi State University. I am also the Nancy Allen Inclusion & Diversity Fellow and the Inclusion & Diversity Officer for the College of Business. I am also a co-founder of the Institute for Brands and Brand Relationships. In my spare time, I love movies.

  • Assistant Professor of Marketing

    Aug 2014 - now

  • Associate Professor of Marketing

    Aug 2014 - now
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  Business School Diversity, Equity, & Inclusion Collaborative

  Jan 2022 - now

  Director Board Of Directors