Liz Pond, MBA

Experience

• 

  Alliant Energy Center

  Aug 2006 - Apr 2007

  Marketing Assistant (Internship)

  • Effectively promoted events externally and internally by creating copy and design for monthly newsletter and scripting and voicing 60-second radio spots• Communicated events to the media through use of email blasts, trade magazine articles and press releases

• 

  Milwaukee Journal Sentinel

  Apr 2007 - Apr 2009

  Account Coordinator

  • Developed relationships with clients to create customized solutions that increased advertising effectiveness and profitability. Included creating proposals and generating ad copy and layout on a per-client basis• Created sales materials that were consistent with strategy of the sales team• Managed sales territories on a temporary basis in absence of Account Executives• Performed variety of administrative duties, including mailings, maintaining databases, and employee training Show less

• 

  Zimmerman

  Jun 2009 - Jan 2010

  Site Lead

  • Developed training webinars for clients. Included creating storyboards, writing course scripts, and audio recording and editing• Managed client projects throughout their engagement with the firm. Included development and implementation of a learning plan, leading train-the-trainer sessions, facilitation of weekly conference calls, and participation in steering committee meetings

• 

  Guardian Credit Union

  Jan 2010 - Jul 2011

  Marketing Specialist

  • Created, managed, and executed external communication from the company. Included company website, social media, press releases, newsletters, advertising campaigns, and in-branch displays• Designed, created copy, and edited company marketing materials, including brochures, newsletters, press releases, company website, and in-branch displays• Managed promotions, events, and fundraisers. Included internal and external communication, tracking results, and coordinating information and materials across six branches• Created, managed, and executed internal communication from the Marketing department. Included intranet updates and bi-weekly e-newsletter Show less

• 

  Funjet Vacations

  Jun 2011 - Apr 2012

  Associate Marketing Manager

  • Created strategy for sales campaigns and product launches. Included creating multi-channel marketing plans for creative, messaging, and communication strategy, and delegating responsibilities to Marketing team• Created strategy, design and copy for weekly travel agent emails. Included database management, campaign development, and email tracking and analysis• Designed and maintained company website. Included creating web banners, writing and editing web copy, and redesign of website homepage based on client feedback• Coordinated industry trade shows and created collateral materials Show less

• 

  Waterstone Mortgage Corporation

  Apr 2012 - Apr 2015

  Communications Manager

  • Responsible for copy development and communication strategy for all external corporate communications, including marketing collateral, social media, websites, and traditional media advertising (radio, television, print)• Responsible for writing and creating internal company communications, including a weekly newsletter• Responsible for company's public relations strategy and execution. Includes creation, dissemination, and tracking of company press releases, building relationships with local media, and community outreach• Coordination of company events. Includes event planning, communications strategy, and event executionAccomplishments:• Played integral role in company's new brand launch. Included brand development, communications strategy, and launch planning• Developed suite of recruitment materials. Included print pieces, recruitment videos, and recruitment website (www.WaterstoneMortgageCareers.com) Show less

• 

  The Benefit Services Group, Inc.

  Apr 2015 - Aug 2019

  Senior Communications Specialist

  • Provided year-round employee benefit communications support for clients ranging from 200 – 2,000 employees, including newsletters, postcards, emails and animated videos. Included development of internal wellness and benefits branding• Designed and executed multi-media client open enrollment campaigns, including employee benefit guides, posters, postcards, emails, newsletters, voiceover presentations and animated videos. Included strategy development and print and mailing coordination• Developed BSG-branded marketing materials, including sell sheets, PowerPoint presentations, animated videos and social media posts. Involved working directly with department heads and executive management team• Assisted in promotion and facilitation of employee benefits focus groups, including design and creation of Eventbrite branded web page, email signup campaign, and collateral materials• Designed and developed presentations for local and national conferences as a member of the BSG Presentation Team• Planned and promoted internal company events as a member of the BSG Events Committee. Included invitation design, working with event vendors, and RSVP tracking Show less

• 

  GP Strategies Corporation

  Aug 2019 - Feb 2022

  Marketing/Communications Consultant (Visa, Inc.)

  I supported Visa, a GP Strategies client, as part of the Visa University marketing team in a contract role before becoming a full-time employee at Visa in February 2022. Highlights:• Played an integral role in Visa University's February 2021 rebrand and website launch, which included developing messaging architecture, extensive copywriting, designing marketing collateral and executing email marketing campaigns.• Led the internal communications strategy and rollout of the Visa University Learning Hub employee learning and development platform, which included creating a global communications plan, gaining stakeholder buy-in and coordinating a global launch across five regions. Show less

• 

  Visa

  Feb 2022 - now

  I market Visa University's training programs to clients around the world using a variety of media, including websites, social media, email, sales collateral, video and PowerPoint.• Support Visa University flagship program launches and large-scale initiatives, including development and execution of messaging architecture, global communications plans and marketing collateral, including email, video, sales presentations, sell sheets and social media.• Oversee the design, copy creation and execution of weekly global Visa University email communications in English, Spanish and Portuguese. • Manage the Visa University LinkedIn page. Includes creating posts and thought leadership articles, designing graphics and interacting with followers on behalf of Visa University.• Develop sales enablement and marketing materials for Visa University courses in English, Spanish and Portuguese, including sell sheets, email templates and social media.• Coordinate design and global send of monthly Visa University sales updates to account teams.Highlights:• Played an integral role in the launch of Visa University's Digital Payments Library streaming service. This included developing messaging architecture and global communication strategy, extensive copywriting, designing marketing collateral and executing email marketing and social campaigns.• Over a 6-month period spanning 2022-2023, played a key role in four marketing launches for new Visa University programs and services. This included developing a messaging architecture and global communications strategy, website design, extensive copywriting, developing marketing collateral and executing email marketing and social campaigns. Show less

  • Sr. Manager, Communications and Marketing

    Feb 2025 - now

  • Communications Manager

    Feb 2022 - Feb 2025