Raquel Gabay

Experience

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  Freelance

  Jan 2018 - Apr 2021

  Freelance Graphic Designer

  • Created effective print and digital work that meets client needs and goals. Focused on detail and expertise ensure visually stunning and highly functional results.• Worked on a variety of projects, from brand design for a Bakery, to Weddings logos and invitations.

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  J&D Architecture, LLC

  Jan 2019 - Apr 2019

  Graphic Designer
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  Floats Eyewear

  Apr 2021 - Jun 2022

  Graphic Design Internship

  • Lead designer for their website, social media, eyewear stickers, packaging, flyers, etc. Focused on a trendier approach, to stay competitive with the market, while also maintaining Floats Eyewear identity.• Researched new market trends to design the different packaging of the new collections using Adobe CC.

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  Mad

  Jan 2022 - now

  • Led the design and development of innovative landing pages for SIMPLE Mobile and Walmart Family Mobile for Verizon. From the product vision and UX Research to creating the prototype flow as well as the engaging storyboards.• Design leader for the RCS (Rich Chat Service) for SIMPLE Mobile using their new guidelines, brand look and feel.• Pushed the company-wide adoption of Figma, taught other designers how to use it, and led the creation of UI Kits to aid our designers in their creative process. Show less • Led a team of 5 designers to help our client Tracfone rebrand Total Wireless into Total By Verizon (after an acquisition). I designed the new landing page, social media, and email campaigns. I also handled cross-company collaboration with the Verizon design team to ensure that our new components followed their brand guidelines. We used Figma and Adobe XD.• Managed the collaboration with Disney to incorporate bundles and promotions into the Total By Verizon website and campaigns, solving complex and ambiguous design problems while still maintaining the company’s brand and feel.• Main designer for Aparium, a hotel chain. I managed a spectrum of design projects including flyers, menus, and diverse ads for Facebook, Instagram, and Google. • Spearheaded design for Lolavie, a haircare product by Jennifer Aniston. I conducted marketing research, orchestrated photoshoot sessions, and designed all of their email campaigns.• Worked with Nicklaus Children Hospital to design a mobile app game using Adobe CC and Generative AI (Midjourney). Show less

  • Junior Art Director

    Mar 2024 - now

  • Visual Designer

    Jan 2022 - now