Erica Schwegman

Experience

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  McCann

  May 2017 - Aug 2017

  Account Management and New Business

  Proactively provided organized and detailed competitive decks, creative project briefs, and new business fact sheets. Developed and pitched a S.T.E.A.M talent attraction campaign for Michigan. Worked with various clients including Ameriprise Financial, Columbia Threadneedle, Aldi, MEDC, Travel Michigan, and General Motors to determine needs and effectively communicate to creative, finance, and strategy teams.

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  BeBOLD Bars

  Nov 2019 - Mar 2020

  Content Specialist

  Activated the start-up's brand across multiple direct-to-consumer channels including email, social, radio, and events. Optimized production process based on performance metrics and competitor research. Led product marketing strategy and content creation efforts for trade shows through Influencers, Podcasts, Partnerships, & Paid Media.

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  Stirling Brandworks

  Mar 2020 - Mar 2022

  Exceed client expectations and grow key accounts as a Strategic Account and Production Manager responsible for $500K+ in revenue across a variety of industries including B2B, B2C, D2C, Retail, & Nonprofit. Lead marketing initiatives including Video Production, Photo Production, Social Media Management, Brand Development, Email Marketing, Paid Media, Paid Search, Web Design, App Development, & Lead Generation. Manage sales processes across a variety of industries through HubSpot, with over 50+ 5-digit deals closed to date. Pursue sales and outbound marketing tactics including Google Ads, Retargeting, Email Marketing, Cold Calling, Social Media, Content Creation, Podcasting, & old-fashioned hand-written letters. Show less

  • Business Development Manager

    Jun 2021 - Mar 2022

  • Business Development Associate

    Nov 2020 - Jun 2021

  • Executive Assistant

    Mar 2020 - Nov 2020
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  Foot Locker

  Mar 2022 - now

  • Senior Manager, Production

    Apr 2024 - now

  • Producer & Creative Manager, North America

    Mar 2022 - May 2024