
Ahmed Yao
Assistant Product Manager

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About me
Retail Business Optimization & Network Development Manager
Education

Institute of commercial Management
2005 - 2007Advanced Diploma Management
Iaelyon School of Management
2019 - 2020Master Management and International Trade
University of Ghana
2005 - 2009Bachelor of Business Administration - BBA MarketingActivities and Societies: lion's club International

University of Ghana
-English Proficiency
Experience

Olam Ivoire
Apr 2012 - Dec 2013Assistant Product Manager- Contribute to Product's performance in the B2B market of the dairy brand named "Pearl"- Assit in the development and launch of the product, coordinating with various teamsKey Achievements:• Succesfully supported the launch of the brand "Pearl", resulting in a 15% increase in sales. • Helped build a database of +500 professional customers- monitor product performance and analyze data to identify areas of improvement

TotalEnergies
Jan 2014 - now- Manage a team of 03 Retail Network specialists ( Optimizer, Network Developper and a wetstock, SIS OASIS Project Manager)- Develop short and long term strategies so as to increase Sales - Develop short and long term strategies for the expansion of stations network ( ex nihilo creations, Knock Down and ReBuild, Lease)- Analyze existing business models so as to maximize profitability with station dealers- Contribute to developing sales Budget.- Set Key indicators to assess stations sales and financial performances- Follow up and manage strategic business projects - Analyze Market share and trends- Contrat drafting with strategic partnersKey achievements: •Network Expansion: 07 new stations ( ex nihilo projects) , 06 existing stations Rebuilt to regain competitiveness. •Optimization: Improvement of stations financial risk +10% of progress • OASIS Project roll out: 57 stations impacted Year to date. Show less - Negotiate Station dealers' contracts ( defining commercial conditions, stations margins)- Implement commercial and marketing strategies accross 45 points of Sales including 27 shops.- Manage a sales team of 3 territory managers, Set Goals and define Kpi's to assess and monitor their sales performance.- Help sales team achieve key goals ( Fuel, lubricants, Sfs, digital solutions..)- Conduct competitive intelligence analysis in order to facilitate Top Management decision making process in terms of business Developement and market Share.- Handle monthly business Reports - Monitor stations financial risk by defining their working capital requirement, drawing P&L forecast and propose remedial actions in case of deviation ( Actual Vs Budget).- Impement HACCP policy in all points of sales.- Strong HSEQ culture, ensure in the daily tasks the rules are strictly applied in all points of Sales. Show less - Lead and Manage 24 station dealers located in Abidjan & Daloa, providing them with effective trainings and guidances to ensure high sales performance. 6000M3/month- Implement sales strategies to meet and exceed sales targets (+15% vs Budget)- Maintain and strengthen relationship with customers within the territory.- Set KPI'S to ensure sales goals are reached-Monitore the profitability and economic performances of stations through P&L analysis. - Contribute to improve financial risk of the stations: +45000 USD gained/year Show less
Head of Retail Business Optimization and Network Development
Apr 2023 - nowRegional Sales Manager
Jun 2019 - Apr 2023Territory Manager
Jan 2014 - May 2019
Licenses & Certifications

Advanced Diploma
ICM-Institute of Commercial Management UK/ GhanaOct 2007
English proficiency
Ghana Institute of LanguagesOct 2005
Languages
- anAnglais
- frFrançais
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