Sonali Yadav

Experience

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  Ansal University Gurgaon

  Jun 2017 - Aug 2017

  Marketing Data Analyst

  • Maximised brand awareness through targeted marketing strategies• Produced analytics reports to evaluate campaign performance and customer engagement• Created professional business correspondence, spreadsheets and presentations• Maintained complete database of all files, contacts and project materials• Analysed large datasets, drawing meaningful conclusions and providing actionablerecommendations• Designed dashboards displaying real-time sales and customer data

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  Ansal University Gurgaon

  Jun 2018 - Aug 2018

  Financial Analyst

  • Conducted market research and gathered large amounts of primary and secondary data to assesspotential demand and determine optimal characteristics for potential clients• Brainstormed ideas with clients and stakeholders to maximise potential using data reports• Developed financial and marketing plans to support department strategies using Power BI andother data visualisation tools• Evaluated campaign performance to optimise return on investment• Developed targeted advice for decision-makers on how best to reach their goal and buildawareness Show less

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  BMSF DESIGN CONSULTANTS PRIVATE LIMITED

  Jul 2020 - Dec 2020

  Project Assistant Intern

  • Executed various projects using both waterfall and agile methodologies• Facilitated successful product promotion by designing effective new marketing materials• Produced Google Analytics reports to facilitate data-driven decision making• Analysed campaign performance, using result data to optimise strategies for future marketing projects which "Increased sales by 10%”

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  Octopus Energy

  Jan 2024 - now

  Energy Specialist