Aster Wei

Experience

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  Ixon Technology

  Jun 2008 - Dec 2009

  Project Researcher

  Participated in CITD(Conventional Industry Technology Development)to create software named “Power Choice” with ANP(Analytical Network Process).* Helped to research and analyze the software named ” SimaPro” of the life cycle. * Assisted the project host in training users, selling products, and prepared a support and viable solutions to client issues.

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  Eslite 誠品

  Feb 2010 - Dec 2010

  Retail management specialist

  - Given responsibility for the entire store, including tracking sales and managing salesman.- budget work- worked closely with staff members in other departments- Helped train and supervise new staff- client relations- prepared monthly and yearly business reports- scheduled plan of the store- developed direct marketing materials- written original copy- file management- met contract renewal- Attained annual projected sales goals- data analyzing and research for industry- supervised and participated in many perform Show less

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  Taiwan Corporate Governance Association

  Jan 2011 - Jan 2013

  Researcher

  - Assisted in establishing short- and long-range departmental goals, objectives, policies, and operating procedures.- Monitored and analyzed monthly operating results against budget.- Prepared financial and regulatory reports required by law, regulations about Corporate Governance. - Maintained and examined the records of boards of directors for metrics.- Supervised and executed in a large seminar.

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  GIXIA GROUP

  Jan 2013 - Jan 2014

  Marketing and Planning Specialist

  - Operated the social media platform “奇想抱報” and the facebook fan page” 奇想學院” .- Developed new powerful teaching materials, and teaching methods of Design Thinking and Consumer journey.- Write annual marketing plans and execute copy preparation.- Organized and implemented the internal training or workshop for the corporate client.- Collaborated the government project “Traffic Internet System” in World Design Capital Taipei 2016.- Applied and executed the government resource subsidy(SBIR, SIIR, Presidential Innovation Award etc). Show less

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  Samedi Creative Co.,Ltd.

  Jan 2014 - Jan 2016

  Co-Founder

  - Coordinating activities within tasks (technical and non-technical), and communicating status, issues, and risks regularly to every partner and stakeholder.- A successful track-record using knowledge and experience to educate clients about the capabilities of offerings and know how and where the service will bring the most value to the client. - Presented and demonstrated process improvement solution.- Ensure the timely and successful delivery of our solutions according to customer needs and objectives.- Provided regular sales and activity reports.- Able to use Paid Search & Display Ads budget management, data analysis, optimization of keywords, targeting accuracy, ads, and pages to achieve ROI and revenue goal. Show less

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  Dóts groups

  Jan 2015 - Jan 2016

  Project Manager

  - Partner strongly with targeting users and analyze market/business needs to define product roadmap. - Defined the feature spec and draw wireframe with Axure. - Supervised across Visual Design, R&D, QA, and teams to build and launch products. - Being able to multi-task across multiple projects at the same time, and knowing how to analyze, prioritize, and strategize for the success of the project. - Developed and closed new business, while renegotiating renewal business. - Managed over two hundred thousand fans of Facebook fan pages. - Analyzed and established marketing strategy (EDM, forums, BBS, Blogger etc.) to achieve over 100% of the goal. Show less

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  Nong Nong Magazine Co., Ltd

  Feb 2017 - Nov 2018

  Website Technology Manager

  - Led the website revision of "mombaby.com.tw" and "bella.tw" with the external development team: engineers, UX/UI designers and other partner stakeholders (sales, marketing, editorial teams). - Executed many successful digital campaigns and created the Growth strategy to help our official website increase the pageviews by 250%, average session duration by 300%, and the conversation rate by 60% in just six months. - Set up tracking code and ads tags within tag management systems such as Google Tag Manager, and supervising, adjusting continuously to ensure the "reliability" and "availability" of the data.- Managed keyword, content and extensive optimization for Search Engine Results Pages(SERP) . Raised search result ranking with Google Search Console and the SEO tactics. (Reached organic search traffic growth +200% YoY in the product launch. )- Designed data visualizations with the tools of BI for clearly delivering analytic results to the stakeholder.- Delivered in-depth analysis using GA, SimilarWeb and other analytics tools to find the business opportunity, the root cause of problems, and provided the corresponding action plan.- Developed web/app analytics tracking and optimization plans for websites and APPs.- Managed ad designing, production, and created media planning to grow the profit by 150% with the DFP system.- Established e-commerce purchase strategy, analyzed consumer behavior for Google and Facebook digital ads to fulfill requirements. - Co-work with the development team to create new event site, and debug, maintain the launched product. - As an internal training instructor taught the issue about website analysis and digital advertising. Show less

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  Next Digital Limited 壹傳媒

  Feb 2019 - Mar 2020

  Data Project Management

  - Implementing the digital tagging and data collection on all platforms(Google Tag Manager, Google Analytics 360 Suite, APP…) and assuring the validity of the data on a continuing basis. - Managing the digital analytic tag implementation, testing & reporting during the development of online campaigns, marketing landing pages, conversion funnels, and other initiatives.- Creation of user segments, setting up goals and KPIs that directly measure online campaigns, product and conversion funnel performance - Strategizing and work with the editorial team or marketing team on data collection to enable business decisions, such as product optimization and subscribers growth strategies- Overseeing the analytics code base, data layer, and tag management solution for accurate and efficient data collect- Designing & automate data and analytics solutions to deliver the meaningful product, traffic, and subscription insights while preparing and automating analytical reports on a daily, weekly and monthly basis- Strong in converting business requirements into analytics queries, effectively communicating your insights and plans to cross-functional team members and management with comprehensive and user-friendly visualize dashboard- In-depth experience working with tag management platforms and data layers- Basic understanding of HTML &JavaScript, and ability to troubleshoot code- Skilled in scripting languages and analytic tools such as SQL, Python, BigQuery, Google Analytics- Experience in data visualization tools such as PowerBI, Google Data Studio, Matplotlib, Plotly Show less

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  Breaktime

  Mar 2020 - now

  Product Deputy Director

  - As a key owner in the completion of Media web product( https://wreadit.com ) and will participate in all aspects of the brand's life cycle, from kick-off to final launch. Key tasks include scoping and prioritizing requirements/stories, identifying key resources, overseeing and facilitating the completion of project tasks.- Leading product team to operate online/offline marketing strategies and to optimize data collection, audience targeting and content planning.- Developing data collection and analysis ( including Google Ads, Google AdSense, Facebook, Mixpanel, Hotjar, etc.) - Developing strategies and operational planning for channel acquisition and user retention of content viewership and members activity. Show less