
Mahreen Dasoo

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About me
Experienced Bilingual Strategic Communications Leader | Government Relations & Public Affairs
Education

EFAP - École des nouveaux métiers de la communication
2016 - 2016Postgraduate Marketing and CommunicationsAdvanced Public Relations Brand Management Crisis CommunicationsE-Business and Digital MarketingEvent Marketing International Integrated Marketing Social Media Marketing

York University - Glendon College
2010 - 2015Honours BA, Bilingual Specialized Major: Political Science, Law and Social Thought CertificateActivities and Societies: Glendon Political Science Association, AIESEC, Glendon Liberals

OCAD University
2019 - 2019Introduction to Video Editing
Seneca College of Applied Arts and Technology
2015 - 2016Post Graduate Public Relations- Corporate CommunicationsWriting for Public Relations PractitionersInternal Public Relations Management TechniquesSocial MediaIntroduction to ResearchMedia RelationsStrategic Communication PlanningPrinciples of Public Relations Management
Experience

Moorelands Community Services
Jun 2010 - May 2013- Lead enriching and safe after-school program in the under served, low-income communities of Thorncliffe and Flemingdon - Manage a budget, complete expense reports, evaluations and monthly reports - Implement intentional programming such as games and cooking classes to build the character, confidence and competence of children and youth ages 6-15- Assist the head office in receiving grants and contributions through program visits, interviews and letters - Led an enriching and safe day camp in the under served, low-income community of Flemingdon - Implement intentional programming such as games and cooking classes to build the character, confidence and competence of children and youth ages 6-15- Planned and executed field trips across the GTA for the participants
After-school program Leader
Jan 2009 - May 2013Camp Counsellor
Jun 2010 - Aug 2010

Guess?
Nov 2010 - May 2012Sales Associate- Ascertain a customer’s wants and needs and find them products they will purchase in order to meet the daily sales target - Convert the incoming traffic into purchasing customers through excellent customer service and interpersonal skills- Complete cash, debit and credit transactions as well as enroll customers into the loyalty program efficiently

Government of Ontario
May 2011 - Aug 2011Intern at The Ministry of Transportation- Assisted in carrying out new government initiatives and policies such as the Ontario PhotoCard ID - Conduct research on information associated with the Ministry of Transportation using government resources - Complete administrative duties such as mail, database entry, answering phone calls and communicating information between ministries

Glendon Athletic Club
Aug 2011 - Nov 2011Receptionist- Greet members and carefully monitor access to the building- Answer phone calls to book facilities for members and answer questions - Rent out equipment for members

AIESEC
Jan 2012 - May 2012Professional Training Coordinator-Plan and implement seminars so as to ensure the local committee is steadily learning and developing essential workplace skills and knowledge about social issues in today's work environment

Government of Ontario
May 2012 - Aug 2012Intern, Ministry of Community Safety and Correctional Services- Also General Assistant for Office of Francophone Affairs- Aided Sr. Policy Advisors in implementing and assessing policy for the ministry by compiling statistics and creating reports

Government of Canada
Jan 2013 - May 2013-Coordinated and controlled the flow of information at the regional office related to correspondence, e-mails, service requests, complaints and telephone calls- Managed the agenda of the commissioner’s representative and regional office including internal and external meetings - Organized the semi-annual meeting in Toronto for the Commissioner’s five regional Representatives - Processed invoices, expense forms, expenditure reports and managed records relevant to the commissioner’s duties - Communicated with outside stakeholders to plan events and job fairs to promote Official Languages Show less
Administrative Assistant, Office of the Commissioner of Official Languages
Mar 2013 - May 2013Intern, Office of the Commissioner of Official Languages
Jan 2013 - Mar 2013

Canada Border Services Agency
Apr 2013 - Jul 2013Bilingual Student Border Services Officer
Ontario Ministry of Education
Jul 2013 - Oct 2015MPP Liaison, Correspondence
Feb 2015 - Oct 2015Scheduler, Office of the Honourable Liz Sandals
Jul 2013 - Apr 2015

Edelman
Jun 2016 - Apr 2017Contributed to the development and implementation of targeted public relations and public affairs/government relations campaigns to promote clients and achieve specific marketing and public affairs objectives. Researched market trends to effectively plan and utilize various media channels, including earned, paid, and owned media.
Account Executive, Public Affairs
Sept 2016 - Apr 2017Consumer Marketing Intern, Earned Media
Jun 2016 - Aug 2016

Ontario Ministry of Government and Consumer Services
Apr 2017 - Jul 2018Communications Advisor and Press SecretaryActed as Media Spokesperson and led Media Relations Strategy including providing key messaging and direction for interviews, press conferences, and media scrums. Responsibilities also included Issues management, announcement planning, and providing strategic direction to Advertising Agencies for Ontario-wide media campaigns. Also Communications Advisor and Press Secretary for the Accessibility Directorate of Ontario.

Canadian Mental Health Association
Oct 2018 - Mar 2022Stakeholder Engagement and Communications OfficerSpearheaded all communications, stakeholder engagement, forum and conference planning for the advancement of mental wellbeing in the post-secondary sector in Ontario.
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Emploi et Développement social Canada (EDSC) / Employment and Social Development Canada (ESDC)
Mar 2022 - Mar 2023Director of Communications, Office of the Minister of SeniorsAccountable for leading the strategic communications planning and implementation for the Minister of Seniors’ mandate. Responsibilities also included managing all social media communications, media relations, cross-country tours & announcement planning.

Infrastructure Canada
Mar 2023 - Oct 2023Director of Communications, Office of the Minister of Housing and Diversity and InclusionLed strategic communications planning and implementation for the Minister of Housing & Diversity and Inclusion’s mandate with two federal departments and the Canada Mortgage and Housing Corporation (CMHC). Responsibilities include managing all social media communications, media relations and event & announcement planning.

CAMH
Nov 2023 - now9-8-8: Suicide Crisis HelplineFocus: Media Relations, Social Media Content and Strategy, Internal Communications, Government Relations Youth Wellness Hubs Ontario (YWHO)
Senior Communications Advisor, Communications & Partnerships
Nov 2024 - nowSenior Communications Advisor
Nov 2023 - Nov 2024
Licenses & Certifications

SmartServe
Jun 2012
Mental Health First Aid
St Johns AmbulanceJul 2019
Honors & Awards
- Awarded to Mahreen DasooFirst Class Standing Glendon College- York University Oct 2015
- Awarded to Mahreen DasooDean's Honour Roll -
Volunteer Experience
Brand Ambassador
Issued by Moorelands Community Services on Jan 2010
Associated with Mahreen DasooYouth Committee Member
Issued by Go Green Cricket Field Project on Jan 2010
Associated with Mahreen Dasoo
Languages
- enEnglish
- frFrench
- spSpanish
- guGujarati
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