Tim Armstrong

Experience

• 

  NzXsports.com Ltd

  Mar 2007 - Apr 2011

  • National Advertising and Marketing Manager

    Jul 2010 - Apr 2011

  • Marketing and Advertising

    Mar 2007 - Jul 2010
• 

  Nine Entertainment Co.

  May 2011 - Sept 2015

  • Head of Advertising Product and Operations

    Jul 2014 - Sept 2015

  • Advertising Operations Technical Product Manager

    Jul 2013 - Jun 2014

  • Senior Campaign Manager (with Direct Reports)

    Mar 2012 - Jun 2013

  • Senior Campaign Manager

    Nov 2011 - Mar 2012

  • Campaign Manager

    May 2011 - Nov 2011
• 

  Big Mobile

  Sept 2015 - Apr 2017

  Group Director; Operations, Product and Technology - APAC

  Mobile advertising technology and data business.Executive team member, reporting to the CEO, remit included 25 staff and APAC

• 

  Switch Media

  May 2017 - Apr 2020

  As a Multi-Screen Video Platform, Switch Media design, develop and deliver tailored OTT video solutions for a superior Live and Catch-Up viewing experience – anywhere, any time, on any device.My role at Switch Media involves ownership of the Advertising Technology business unit, in particular our Dynamic Ad Insertion product AdEase.- Making sure that our Server Side Ad Insertion solution is tech agnostic and can seamlessly integrate with other advertising and video delivery technologies to support all platforms for user experience and monetisation.- Working with and developing strategic partnerships with complimentary technologies through proof of concept, certification and custom integrations- Listening to the challenges of Broadcasters, Publishers and Media owners, consulting with them on options to address challenges, identify and improve their business through monetisation optimisation.- Develop market strategies and collateral to help educate and create an established brand in market for AdEase (Dynamic Ad Insertion)- Hyper collaboration with all parts of the Switch business to ensure product development is constant and that our product is ever evolving in market.- Setting roadmap, growth plans and projects of work to support customer needs which are determined via customer councils, feedback and data. Making sure development teams can support agile sprint based development and iteration.- P& L management including pricing, resourcing etc- Thought leadership around monetisation and inter connectivity of technologies for business outcomes.- Consciously executing product strategies that fit with the business vision and build a foundation to support a Product lead businessOur client base include FOXTEL, SBS, Fairfax Media, Fox Sports, the ABC, the Australian Federal Parliament and RMIT. Show less

  • General Manager - Advertising Products and Technology

    Dec 2018 - Apr 2020

  • Senior Product Manager - Dynamic Ad Insertion and Analytics

    May 2017 - Nov 2018
• 

  IAB Australia

  Jan 2018 - Dec 2019

  Video Council

  The IAB Video Council has industry wide representation across publishers, networks and agencies. The Council will provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

• 

  Armstrong Consulting

  Jun 2019 - Jul 2025

  Managing Director

  At Armstrong Consulting our focus is on helping businesses navigate an ever-changing landscape. We help develop sustainable and smart solutions to address business challenges, success here is dependent on the right balance of people and technology.

• 

  NOVA Entertainment

  Jun 2020 - Jul 2025

  As the digital and data leader within Nova Entertainment my objective is to help drive sustainable change through digital and data transformation over time. With a changing landscape there are ever growing opportunities to leverage digital, technology and data to empower our people and capitalise on the future potential of our audio entertainment business. This includes ongoing engagement with the Board and Group Executive when it comes to business performance and strategy.The core pillars of my team are;- Engineering- Platforms, Product and Data (Adtech, Martech, Data tech, automation etc)- Digital Operations- Advertising and Programmatic Operations Show less My role at Nova is focused on helping drive digital transformation and architect a business with data driven platforms and capability to build a robust core foundation for future growth. I also form part of the national leadership team supporting the Group Executive in operationalising our company strategy.Key projects;- Advertising technology and Marketing technology review and capability enablement- Review and re-architecting the data ecosystem across the Nova Entertainment business. Managing the overarching project from discovery through to defining the future strategy and economic implications- Building the digital audio operational model, including transitioning the podcast business inhouse and onto a new platform. - Grown a multi-functioned team from 4 to 12, creating a culture of collaboration and curiosity- Evolving digital capability for both consumers and advertisers, introducing new technologies and optimising current configurations to drive better outcomes. Show less

  • Director, Digital Product, Technology and Data

    Jan 2022 - Jul 2025

  • Head of Digital Platforms, Technology and Audience

    Jun 2020 - Dec 2021
• 

  IAB Australia

  Jun 2020 - Dec 2024

  Audio Council

  The IAB Audio Council has industry wide representation across publishers, networks and agencies. The Council will provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

• 

  Origami TV

  Jul 2021 - Jun 2022

  Strategic Advisor
• 

  Mangrove Digital

  Jul 2025 - now

  Director