Rafael Serato

Experience

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  Spectaculum Cultural Events

  Jul 2005 - Jun 2006

  Call Center Representative

  • Assisted customers with selecting and purchasing tickets for cultural experiences.• Provided information about events, venues, and special offers.• Offered personalized recommendations and concierge services.• Enhanced customer experiences through tailored cultural suggestions.• Drove sales and revenue while building strong client relationships.

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  Grupo Radar & TV

  Jul 2005 - Dec 2007

  Production Assistant; Online Reporter

  • Assisted in content production, research, and story development.• Conducted interviews and gathered information for news articles.• Edited and published online content related to business travel.• Contributed to informative and engaging content for business travelers.• Increased online readership and engagement with quality articles.

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  Scritta - Comunicação Corporativa

  Dec 2007 - May 2009

  Public Relations Specialist

  • Created and executed PR strategies for travel and hospitality clients like Brazilian Hotels Industry Association.• Collaborated with industry partners and influencers for promotions.• Handled crisis communication and reputation management.• Positioned Rio Quente Resorts as leaders in the tourism industry.• Featured Clients: Rio Quente Resorts; Atlantica Hotels International; Villarrica Park Lake Hotel; ABIH-SP.

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  MAPA360

  May 2009 - Dec 2011

  Public Relations Specialist

  Work as a Press Officer and Public Relations that includes: Direct participation in meetings, Briefing capture, planning, creation of mailings, production of releases, dissemination, clipping, monthly and annual reports, creation of events and agendas of interest, invitations, monitoring of interviews and events.Areas of work: TourismFeatured Clients: CI - Central de Intercâmbio e Viagens; Grand Palladium Imbassaí Resort & Spa; Bourbon Hotels & Resorts; Keith Prowse/The One Viagens; Agaxtur Turismo; New Line Operadora; Itacaré Paradise. Jobs: Creation and production of newsletter and internal bulletins for RCI, Travel Ace and Zaeli Alimentos (design); production of articles for Travel Ace Magazine. Show less

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  Index Assessoria

  Jan 2012 - Nov 2016

  Public Relations Specialist

  Founded in 1996 in Brazil, Index works with detailed analysis of its clients to create and develop complete and exclusive strategies. The company operates in 5 different service centers, divided by segments: Fashion, Architecture, Lifestyle, Business and People. • Developed and implemented comprehensive strategies across five service centers: Fashion, Architecture, Lifestyle, Business, and People.• Played a vital role as a Press Officer and Public Relations professional, contributing to the agency's success.• Actively participated in meetings, provided strategic briefings, and contributed to the planning process.• Managed mailings, crafted compelling press releases, and monitored media coverage.• Generated insightful reports, organized events, and curated agendas with attention to detail.• Worked with prestigious clients including Moët & Chandon (LVMH), Ponta dos Ganchos Exclusive Resort, Le Pain Quotidien, Disco Club, and Cafè de La Musique.• Expertise in the dynamic fields of Tourism, Lifestyle, and Foods & Beverages.• Consistently delivered outstanding results, contributing to the growth and success of Index Conectada and its clients. Show less

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  Casé Comunica

  Nov 2016 - Dec 2021

  Public Relations (PR) and Social Media

  Casé Comunica is a renowned Brazilian public relations and brand management agency dedicated to safeguarding and promoting the invaluable assets of its clients - their reputation and brand. Founded in 1986, the agency has a rich history of representing companies, artists, and cultural productions, specializing in crafting compelling communication strategies and establishing meaningful connections between clients and their target audiences through media and engagement initiatives.• Developed comprehensive communication strategies for diverse companies and artists, fostering strong relationships with the press and influential figures through the distribution of well-crafted press releases and informative notes.• Managed the collection, creation, and organization of targeted contact databases, facilitating effective media outreach and engagement.• Conducted extensive trend research and identified valuable opportunities to optimize clients' visibility and engagement.• Prepared persuasive presentations and comprehensive reports, effectively communicating key messages and achievements to stakeholders.• Orchestrated the planning, logistics, production, and execution of both institutional and social events, ensuring seamless experiences and maximum exposure.• Monitored and managed social media channels for the agency and select clients, implementing data-driven strategies to enhance online presence and engagement.• Worked extensively in diverse industries including music, cinema, theatre, food, fashion, and entrepreneurship, gaining deep insights into their unique dynamics and leveraging this knowledge to deliver tailored communication solutions.• Managed relationships with high-profile clients such as Walt Disney Studios, Shell Open Air, Blizzard Entertainment, Twins For Peace, Miss Brazil, Luedji Luna, Paulo Miklos, Netflix, Brownie do Luiz, Dia Mundial da Criatividade, and others. Show less

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  MAPA360

  Jan 2020 - Nov 2020

  Public Relations Specialist

  • Period 1: (05/2009)-(12/2011)• Period 2: (01/2020)-(12/2020)Created more than 15 years ago, MAPA360 is a solutions consultancy that operates in the corporate communication, marketing and events market. • Contributed to the agency's success in delivering concrete results and enhancing the image and business of clients through strategic planning, media relations, crisis prevention and management, and social media initiatives.• Actively participated in meetings, briefings, and planning sessions, ensuring a comprehensive understanding of client objectives and tailoring communication strategies accordingly.• Orchestrated effective mailings, crafting engaging releases, and generating media coverage that significantly bolstered brand visibility and reputation.• Provided comprehensive media monitoring, generating insightful reports to assess campaign performance and inform strategic decision-making.• Demonstrated creativity and attention to detail in event management, conceptualizing and executing impactful events that garnered positive attention and engagement.• Nurtured strong relationships with key stakeholders, including journalists, influencers, and industry professionals, facilitating collaborations and securing media opportunities.• Specialized in the tourism and lifestyle sectors, leveraging in-depth industry knowledge to create tailored communication solutions.• Collaborated with esteemed clients such as RCD Hotels (Hard Rock Hotel, Eden Roc Miami Beach Resort, Nobu Hotel), Wyndham Hotels & Resorts, Bourbon Hotels & Resorts, Rosé Piscine and more. Show less