Natalia Ivanova

Experience

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  SRG Collection

  Oct 2012 - Aug 2013

  Data Analyst

  - Developed models to evaluate debt portfolios - Optimised call center business processes (~20 employees)

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  MosTransProekt

  Aug 2014 - May 2016

  Data Analyst, Deputy Head of Department

  Moscow was the first Russian city to implement a new management model for commercial carriers and switched to a data-driven approach in transport planning instead of expert-based; later this was transferred to other cities.- Developed the model to predict passenger traffic based on the automated control system data, which helped to reduce the routes from 1000 to 800 with the same service quality and increased comfort level for passengers. - Led technical part of information project about the bus network changes (~200 different schemas and the information posters for 10K bus stops, subway stations and social objects)- Led project of changing bus routes network for Moscow Central Circle launch Show less

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  Committee on Transport

  Jul 2016 - Sept 2016

  Leading Specialist

  - Project management - prepared public transportation in Saint-Petersburg for FIFA Confederations Cup and World Cup

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  Labgrad (Laboratory of Urban Planning)

  Apr 2017 - Jul 2017

  Data Analyst

  - Collected the Saint-Petersburg transportation network data, assured data quality and prepared them for future analysis- Developed the model to estimate passenger traffic between transportation analysis zones

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  Wargaming

  Apr 2018 - Jul 2020

  Senior Data Analyst

  - Set up BI and analytics for World of Warships: Legends, designing the structure of metrics, dashboards and data pipelines; received the studio’s “Achievement of the Year” award for this project.- Determined key metrics for new features and defined tracking strategies working in collaboration with the engineering team (e.g. participated in the integration of internal store logs with external payments data from our partners or adapted data pipelines for cross-platform game activities).- Created various dashboards in Tableau and provided analytical support for game designers, development and publishing teams (e.g. project KPI, players’ behavior, monetization, game design and game balance). Show less

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  Aviasales

  Jul 2020 - May 2023

  Data Analyst

  - Built Anomalies Detection Slack Bot (Python, SQL) – an internal ML tool that daily and hourly monitors dozens of metrics by hundreds of dimensions and helps to resolve potential issues before they affect users and discover interesting PR facts.- Built numerous dashboards and reports for different internal business departments (e.g., Retention or Traffic attribution), being responsible for the whole process from gathering stakeholders’ requirements and developing data pipelines to the final result in Redash / Superset / Google Sheets.- Pioneered the transition of reports from raw data to aggregated tables and designed the architecture for the main KPI datasets; was the first company analyst who tested Airflow and shared knowledge with others.- Designed A/B tests and performed product research (e.g., new integrations, ad performance, user behavior etc.) Show less

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  Sumsub

  Mar 2024 - now

  Customer Operations Analytics Lead