Devina Chhajer

Experience

• 

  Turtle Limited

  Jun 2017 - Jul 2017

  Intern
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  Vedant Fashions Limited - Manyavar-Mohey

  Aug 2017 - Sept 2017

  Intern
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  Indian Institute of Management, Ranchi

  Aug 2018 - Feb 2020

  Senior Coordinator- Marketing Club
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  UltraTech Cement

  Apr 2019 - May 2019

  Sales And Marketing Intern
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  SHIPRA COMMERCIAL PVT LTD

  Feb 2020 - Jul 2023

  Senior Business Analyst

  • Analyzed current market trends and historical data including sales, products, and price to forecast demand and align it with the production capacity, effectively optimizing resource allocation and timely order fulfillment• Spearheaded data-driven strategies, collaborating with cross-functional teams like production, sales, and marketing, streamlining communication and enhancing workflow effectiveness, reducing lead time by 25%• Translated data and insights into actionable and relevant recommendations by developing Tableau dashboards, guiding seasonal management decisions; thereby laying relevant KPIs and enhancing strategic focus• Optimized order fulfillment by utilizing company-wide trackers, increasing operational efficiency by 30%• Improved product mix and refined targeting strategy by identifying core competencies utilizing data from different sources, leading to a remarkable 45% annual turnover increase and a 5% boost in profit margins Show less

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  Horizon Hobby

  Sept 2023 - May 2024

  Data Analyst - Business Practicum

  • Executed a robust consumer segmentation using K-means clustering and RFM analysis based on key attributes and characteristics, using SQL and Python resulting in development of tailored marketing strategies• Employed SQL queries and Python scripts to clean and pre-process raw data and data collected from various sources, ensuring data quality and reliability for accurate analysis and consumer segmentation• Developed and presented a comprehensive report using Tableau on segmentation and targeting strategies to various stakeholders, enabling insights for boosting customer engagement, and driving overall business growth Show less