Sachi Gurudanti

Experience

• 

  Murcia Handbags

  May 2012 - Jul 2012

  Marketing Intern

  - Public Relations: Managing media relations, contacting fashion magazines to feature Murcia Handbags.- Content marketing: Creating and distributing relevant and valuable content on Murcia Handbag's social media platforms.- Social media marketing: Developing strategic social media campaigns and ensuring smooth execution of the campaigns.

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  Social Kinnect

  Aug 2012 - Jan 2013

  Content Writer

  - Content marketing: Creating and distributing relevant and valuable content on behalf of clients on their website and social media platforms.- Social media marketing: Developing strategic social media campaigns and ensuring smooth execution of the campaigns on Facebook and Twitter.

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  FishScales Entertainment

  Mar 2013 - Mar 2014

  Co Founder

  - Planning, organizing and execution of events.

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  Genesis Burson-Marsteller

  May 2013 - Jun 2013

  Brand Marketing Intern

  - Public Relations: Writing, pitching press releases to the media and creating coverage reports for clients.- Research: Conducting secondary research, creating and presenting reports to clients.- Event Coordination: Assisting with smooth planning and execution of PR events.

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  4 Minute Mile

  Mar 2014 - Apr 2014

  Sales and Marketing Intern

  - Brand alliance and partnership for Vodafone Mumbai's "Vodafone Delights" application.- Business to Business sales of 4 Minute Mile's corporate incentive products.

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  Hispanic Canadian Arts and Cultural Association

  Jan 2015 - Mar 2015

  Marketing and Sponsorship Manager

  - Marketing: Reaching out to prospective participants individually, marketing HCACA's Pan Am Photo Exhibit competition and bringing in participants from the 41 Pan American countries.- Sponsorship: Contacting corporates, pitching for sponsorship and closing sponsorship deals for HCACA's Ontario Latin Arts Festival.- Social media marketing: Content marketing for website, Facebook and Twitter. Strategic campaign creation and execution of campaigns on social media for Ontario Latin Arts Festival 2015.- Website Development: Assisting with the content and designing of the Ontario Pops Orchestra and Hispanic Canadian Arts and Cultural Association website. Show less

• 

  Urbanspoon

  Jun 2015 - Mar 2016

  Account Manager

  Zomato is a tech start up - a web and mobile platform to find restaurants around you. As an Account Manager, I had the following responsibilities:- Business development: Prospecting, cold calling, conducting meetings, pitching Zomato's digital advertising space and White Label Application, negotiating, closing deals.- Client Servicing: Managing listings of over 100 restaurants, maintaining client relations, executing and smoothly running ad campaigns for clients, analyzing results from the campaign, providing monthly reports. - Digital marketing: Assisting restaurants with their own Zomato listings, providing assistance and guidance with other digital marketing channels such as SEO, SEM and social media. Show less

• 

  Leonardo Worldwide Corporation

  Apr 2016 - Jan 2017

  Digital Marketing Consultant

  Leonardo's product Vizlly is a Saas based digital marketing system for the hospitality industry that allows clients to manage their media online on OTAs as well as create and publish websites, mobile & tablet websites, social media apps and digital brochure.- Account Management: Managing accounts of 400+ hotel clients including big brands like Hilton, Marriott, Hyatt, IHG to name a few and other independent properties. - Customer Success: Increasing product adoption among existing clients and working with them to improve their digital presence using Vizlly, a complete digital marketing software. - Digital Marketing: Providing advice/recommendations on areas such as SEO, social media marketing, multi-channel marketing on OTAs.- Website Development: Assisting with building hotel websites using Vizlly. - Workshops: Organizing and conducting workshops on digital marketing best practices for clients.- Post Sale Servicing: Consulting with clients after sale to resolve problems, providing ongoing support, addressing incoming inquiries and constantly re-selling clients on the product and its benefits to prevent them from cancelling. Show less

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  Quintessentially

  Feb 2017 - May 2017

  Lifestyle Manager
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  Omnicom Media Group

  Sept 2017 - Apr 2019

  Marketing Science Analyst

  Marketing Science lead for Nissan and Infiniti Canada:- Lead analyst for Nissan Canada, working on Marketing Mix Modeling (MMM), building regression models and conducting statistical analysis- Acting as a consultant to clients and internal teams on optimal media mix, TV flighting, optimal media budgets, etc.- Building marketing mix models in R, presenting results to clients and planning teams - Web analysis to identify significant web KPIs and their relation to business KPIs- Building forecasting models for media and web KPIs- Building marketing reporting dashboards using Tableau. Show less

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  MiQ

  Apr 2019 - now

  Working with data analysts, scientists, engineers, account managers and traders to solve for clients’ marketing challenges by:• Consulting: Leading data discovery exercises to understand client challenges, recommending appropriate solutions that could range from reporting dashboards, data science or analytics solutions, tech builds.• Project Management: Managing data science, analytics and tech projects from scoping, to building proposals, pitching, and executing projects with the help of internal stakeholders.• Marketing Strategy: Building pixel strategy for website analytics, consulting on digital media execution plans and measurement frameworks based on client’s business and media goals.• Reporting: Leading post campaign analysis and providing clients insights on online and offline user journey, customer segmentation, footfall attribution, sales lift.• Innovation: Building innovative solutions to solve for industry challenges. Built a TV attribution solution that connects Linear TV to web KPIs. Led the build and execution of a first to market holistic video planning tool, that is now being used by agency partners for media mix planning.• Data Onboarding and Integration: Scoping, onboarding and integrating data partners into the MiQ data ecosystem to allow for enhanced targeting and measurement capabilities.• Ad Tech: Subject matter expert in pixel placement/site tagging and troubleshooting via Google Tag Manager (GTM). Querying log-level pixel data from Redshift using SQL to check website data health.• Education & Training: Educating internal teams and clients on the cookie-less future, conducting audits to understand a brand’s readiness to go cookie-less, creating cookie-less test plans to learn and prepare the client for cookie deprecation. Testing Google Ads Data Hub capabilities for campaign execution. Show less

  • Director of Data Solutions

    Oct 2022 - now

  • Lead Data Solutions Engineer

    Apr 2021 - Oct 2022

  • Senior Analytics Solutions Engineer

    Apr 2019 - Apr 2021