Victoria Merlos

Experience

• 

  Beco

  Jul 2005 - Sept 2006

  RRHH Compensation and Benefits Specialist

  • Salary market analysis and job valuation• Responsible for compensation and benefits process

• 

  Kimberly-Clark

  Sept 2007 - Jul 2011

  • Development of new product launch plan and brand image for the Andean Region• Brand Marketing plan definition• New product launch plan development and execution coordination• Brand performance analysis• New product and promo forecast planning in collaboration with the cross-functional team• Responsible for planning and execution of Trade Marketing activities • Responsible for compensation and salary structure reorganisation across Latin American countries• Salary market analysis and job valuation• Responsible for compensation and benefits process in Venezuela

  • Product Manager

    Jan 2009 - Jul 2011

  • RRHH Compensation Specialist - Latinamerica

    Sept 2007 - Dec 2008
• 

  Hill's Pet Nutrition

  May 2012 - Feb 2019

  • Development and execution of brand strategies and commercial plans to drive market growth• Monitored brand performance through data-driven analysis• Lead demand forecasting and volume planning• Definition of pricing strategies aligned with market trends and consumer insights• New product launch plan development and coordination for implementation• Coordination of participation in national veterinary congresses to strengthen professional endorsement• Lead on-line solutions (website development, loyalty program) for consumers and veterinarians Show less

  • Senior Brand Manager Iberia

    Sept 2018 - Feb 2019

  • Brand Manager Europe - Short Term Assignment

    Feb 2018 - Aug 2018

  • Brand Manager Iberia

    Apr 2016 - Jan 2018

  • Territory Sales Manager - Short Term Assignment

    Oct 2015 - Mar 2016

  • Brand Manager Iberia

    Apr 2013 - Sept 2015

  • Marketing Assistant

    May 2012 - Mar 2013
• 

  Colgate-Palmolive

  Mar 2019 - now

  • Planning, implementation and tracking of new product launches and re-launches in close collaboration with the Global team and countries• Development of brand strategies and innovation pipeline, integrating insights across regions• Lead and coordinate bundle development with cross-functional team (R&D, Regulatory, Legal, SupplyChain and Packaging)• Analysis of consumer trends, definition of new product concepts and coordination of consumer testing• Development of brand guidelines, key visuals, shopper toolkits and Go-to-Market• Development and execution of digital-first go-to-market (e-GTM) strategies, optimising e-commercechannels and omnichannel content to enhance brand reach and consumer engagement• Packaging design development• Lead stakeholder engagement with senior leadership and cross-functional teams, aligning regionalinitiatives with global strategy to drive brand growth and execution across markets Show less

  • Brand Manager Europe - Professional

    Feb 2025 - now

  • Brand Manager Europe

    Feb 2022 - Jan 2025

  • Shopper Marketing Manager Spain

    Mar 2019 - Jan 2022