
Simina Elena Ungureanu
Tourism agent with French&English

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About me
Brand Manager la De'Longhi
Education

Business Administration Faculty – Bucharest University
2008 - 2010Labor Relations and Human Resources Master Program
Spiru Haret University
2006 - 2009International Relations and European Studies
Mihai Eminescu National College
2000 - 2004Philology – Foreign languages (French-English)
University of Bucharest
2004 - 2008Foreign Languages and Literatures; Specialization: French – Hindi
Experience

QCNS ROMANIA
Jun 2006 - Oct 2006Tourism agent with French&EnglishProcessing hotel reservations after checking availability (Europe area) Finding and suggesting alternatives if the initial customer request faced problems of availability

Webhelp
Feb 2007 - Jul 2009Customer Service Representative with French&EnglishManage customers database following the internal company’s procedures Information, activation or cancellation of subscriptions, options, services Solving customer claims in due time

HAMMONDBOGARU&ASSOCIATES
Dec 2007 - Jul 2008French trainer
EUROCONFORT GRUP SRL
Jul 2009 - Oct 2010Assistant General ManagerAssisting the General Manager in internal and external meetings Organize travel, hotel accommodations and activities for the attendees Translation of the equipment documents/workbooks/brochures from English & French into Romanian Preparing communication materials for internal and external partners, including newsletters, brochures, presentations Representing the General Manager in the relation with suppliers, customers, employees, third parties Coordination of company participation to different events, such as fairs (Ex. Renewable Energy in Romania) Primary accounting Show less

Leroy Merlin
Oct 2010 - Mar 2014Product Specialist Storage&KitchenSourcing and selecting local and international suppliersResearch and analyze the DIY competitors (range of products, price policy, merchandising) Conducting customer visits and interviews in order to understand their needs and expectations Manage the supplier and product database of the department Create merchandising tools for the stores (product files, range leaflets, communication panels in the store) Report category performance, defining range optimizationResponsible for the labeling and packaging design of import products or private label products Day-by-day store relationship management and issues solving Preparing and negotiating commercial terms and the contract with assigned suppliers Collaborating with the marketing department for the monthly catalogue Show less

ALTEX Romania
Apr 2014 - Jul 2015Product Manager SDA (Personal Care)Responsible for the category growth, sales and profitability Purchasing strategy planning, market analysis and maximizing market share growthSupervising the forecasting of supply, sell out and stock processes Building the assortment, constantly analyzing and improving itCoordinating the negotiation for commercial terms and contracts with suppliersProvide category insights and guidance to the stores in order to achieve the targetsSupport for opening new stores within the chain, permanent collaboration with store representatives for implantationsCollaborating with the marketing department for catalogues, Newsletters, special events (ex. Black Friday) Annual promotional calendar elaborating and analyzing the performance of the promotionsMaintaining and improving the pro-active relationship with suppliers Show less

Auchan
Jul 2015 - Sept 2018Product Manager Cookware&Kitchen ToolsBuilding the strategy for the product categories managed in order to maximize sales and profit marginsAnalyze the competitors and understand specificities of the market in order to have a relevant category visionBuilding the assortment, constantly analyzing and improving itDeveloping and adapting the global category vision for Private Label to the local market (participation in international workshops, synergies)Provide customer communications to stores: planograms, pedagogy, best practicesPermanent analysis of key performance indicators: sales, profit, stocks and deliver insights/solutions based on those dataCoordinating the negotiation for commercial terms and contracts with suppliers Annual promotional calendar elaborating and analyzing the performance of the promotionsMaintaining and improving the pro-active relationship with suppliers Day-by-day collaboration with store representatives for identifying and covering all customer needsDeveloping and adapting new sales channels such as online and proximity Show less

EMAG
Sept 2018 - Nov 2020Brand Manager
Aug 2019 - Nov 2020Category Manager Household
Sept 2018 - Jul 2019

De'Longhi
Nov 2020 - nowBrand Manager
Jan 2022 - nowProduct Marketing Manager
Nov 2020 - Dec 2021
Licenses & Certifications

Certified Translator Authorization French/Hindi ↔ Romanian
The Ministry of Justice of Romania
Languages
- enEnglish
- frFrench
- spSpanish
- hiHindi
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