Naina Grewal

Experience

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  RED FM Canada

  Dec 2007 - now

  -Host a weekly prime-time radio show, featuring a mix of music and talk, highlighting a wide range of topics relevant in the social, cultural, political, and lifestyle realms-Interact with callers on-air and boost overall audience engagement through creative segments-Curates and play music to complement topics discussed and to showcase the latest hits-Interview prominent celebrities and public figures to delve into their personal lives, creative process, and opinions on relevant themes, adding a unique and entertaining perspective to the show-Oversee production and maintain technical controls and systems to deliver high-quality content that meets and exceeds the highest industry standards Show less -Hosted a weekly radio show at a leading South Asian Radio Station-Responsible for operating equipment-Liable for taking input from audience and performing various promotions-Responsible for creatively promoting various sponsors-Selected and prepared talk show on a particular, appropriate topic, including music-Responsible for taking and handling live on-air calls-Promoted sponsors and advertisers using creative, innovative strategies -Increased listener engagement by 166% since initiation Show less

  • Radio Show Host

    Apr 2023 - now

  • News Journalist

    Jan 2021 - Mar 2023

  • Program Director

    Dec 2017 - Dec 2021

  • Youth Show Host

    Dec 2007 - Dec 2017
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  Joytv, a Division of ZoomerMedia

  Jul 2010 - Mar 2011

  TV Show Host

  -Hosted daily series, Eknoor, on JOY TV about leading a healthy lifestyle mentally and spiritually-Prepared subject matter for hosting part of the show

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  Engineers and Geoscientists BC

  Sept 2015 - Dec 2015

  Communications Assistant

  -Worked with the Communications team and senior management to provide support to the APEG Foundation, a philanthropic charity-Supported a variety of key communications and member service initiatives and events-In-charge of managing a Silent Auction, increased variety of items, donors, and overall funds raised-Suggested new strategies for social media, member engagement and internal communications

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  Darpan Magazine

  Dec 2015 - now

  Senior Writer

  -Contributor for leading trend-setter publication in the Canadian market, as a pioneer in the South Asian media-Develop perspectives on topics of relevance and interest including lifestyle themes, politics, social issues, opinion pieces and more-Interview leading activists, youth icons, entertainers, politicians, and other community members -Plan and execute high-profile community events-Craft effective press releases and promotional materials

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  Simon Fraser University

  Jan 2016 - Aug 2016

  Tutor and Research Assistant: Friends of Simon

  -Literacy tutor in the Lower Mainland, particularly with newcomer, immigrant and refugee K-12 students-An award-winning SFU Faculty of Education initiative

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  Beedie School of Business at Simon Fraser University

  Jan 2017 - Apr 2017

  Teaching Assistant

  -Outline course concepts for BUS 272: Organizational Behaviour -Manage tutorials for 47 students inclusive of content preparation and delivery-Mark and assign grades for student submissions for assignments, projects and presentations -Respond to student inquiries and concerns-Collaborate with professor and school faculty

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  Procter & Gamble

  May 2017 - Aug 2017

  Intern Account Manager - SDM Grooming
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  Procter & Gamble

  May 2018 - Dec 2020

  Manage and execute national strategies for Save-on-Foods under the following portfolios:Beauty: Skin and Personal Care (Antiperspirant and Deodorant, Personal Cleansing, Skin Care)Major Brands: Olay, Old Spice, Safeguard, SK-IIGrooming (Shave Care - Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Shave Care; Appliances)Major Brands: Braun, Fusion, Gillette, Mach3, Prestobarba, VenusHome Care (Air Care, Dish Care, P&G Professional, Surface Care)Major Brands: Cascade, Dawn, Febreze, Mr. Clean, Swiffer Show less

  • Senior Account Executive

    Mar 2020 - Dec 2020

  • Account Executive

    May 2018 - Mar 2020
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  The Shelf Influencer Marketing Agency

  Aug 2021 - Dec 2023

  -Lead strategy across multiple influencer campaigns for company client, ranging from one-off executions to long-term, relationship-based programs-Responsible for managing more than 50 influencer relationships in partnership with the client within the Lifestyle category, and working with influencers to create engaging, authentic content on behalf of brand-Work directly with clients to achieve campaign success and tailor strategies to meet a range of KPIs while actively forecasting expected metrics-Spearhead both paid and earned engagement across tiers of influencers-Work closely in integrated teams to ensure seamless coordination between activities Show less -Custom-built and contributed to influencer campaigns for clients that matched the right tactics, with the right storytellers (for specific target audiences) to achieve and deliver the highest ROI-Served as the go-to person for all clients of the company, handling multimillion-dollar deals and designing ROI strategies to drive success-Pioneered and designed an automated ROI calculator, revolutionizing the ROI assessment process by replacing manual calculations with a user-friendly, company-wide tool, resulting in up to a 50% reduction in hours required for ROI strategy analysis across various functions-Used data to find the best Instagram, TikTok, Facebook, Pinterest, and YouTube creators, who can help brands reach goals-Created ideas that produce authentic stories and create relatable content, while identifying the core building-blocks of a successful campaign-Designed influencer marketing strategies for notable brands, such as Nestle, Pizza Hut, Famous Footwear, American Standard, Cryptopedia, PureBites, Simon & Schuster Publishing, Clifbar, Sam Edelman, Ally Bank, Kellogs, and LUS Brands Show less

  • Strategic Account Manager

    Sept 2023 - Dec 2023

  • Marketing Strategy Manager

    Aug 2021 - Aug 2023
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  Quantum Algorithms Institute

  Dec 2023 - now

  Senior Manager, Community Outreach

  -Grow B.C.’s position as a leader in quantum computing by driving the development of a quantum community through outreach, events, online community portal, and other engagement activities to promote curiosity, excitement, and engagement in quantum computing and other quantum technologies-Lead outreach efforts targeting industry, academic, non-profit and other community groups to establish and cultivate relationships and engage partners in the quantum community-Develop and implement engagement strategies to raise awareness of quantum technologies and foster active participation among QAI's target audiences-Plan, organize, and execute both online and in-person QAI-led events for various stakeholders, ensuring alignment with strategic goals, as well as seamless coordination and execution, while strengthening partnerships and broadening awareness and engagement with QAI activities and mandate-Lead the development and implementation of community platforms for QAI, fostering community building and knowledge exchange Show less

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  Call Me When You Drive

  Jan 2024 - now

  Podcast Host

  -Co-founded and produced 'Call Me When You Drive,' a podcast featuring candid conversations, showcasing effective communication skills and storytelling mastery-Initiated and managed all aspects of podcast creation, from conceptualization to editing and production-Demonstrating expertise in content planning, organization, and promotion-Showcasing a high level of emotional intelligence in handling complex topics