Paweł Podsiadło

Experience

• 

  ASTOR - Technology meets People

  Jan 2008 - now

  - building digital marketing strategy,- guiding and motivating digital marketing team,- managing marketing budget,- developing sales in the online channel,- running lead generation campaigns,- developing IT systems to support digital transformation (CMS, E-commerce platform, WMS, OMS, PIM). - building strategy for new brand “Astraada”, including brand guidelines, brand vision and value proposition,- planning and execution of all communications and media actions on all channels, including budget management, - preparing sales forecasts and relevant financials,- continuation of previous activities connected with Product Manager role. - cooperating with foreign producers of automation and IoT systems (Taiwan, China, Finland, Germany)- building product portfolio based on deep market information,- developing product pricing strategies and structures,- creating and delivering training for sales and technical support teams,- developing and managing the product communication roadmap.

  • IT Director

    Jan 2022 - now

  • Marketing Director

    Jan 2021 - Jan 2023

  • Digital & E-commerce Director

    Jan 2018 - Jan 2022

  • Brand & Product Manager

    Jan 2014 - Jan 2017

  • Product Manager

    Jan 2008 - Jan 2013