Brooke Jones

Experience

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  Ipex Information Technology Group

  Apr 2000 - Sept 2002

  • National Marketing Coordinator

    Mar 2001 - Sept 2002

  • Marketing Assistant

    Apr 2000 - Mar 2001
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  Ogilvy & Mather

  Sept 2002 - May 2004

  Account Manager

  • Full campaign production and delivery including client liaison, briefing, stakeholder management, legals, traffic management and third-party vendors• Delivered internal comms, retailer dialogue, loyalty, mystery shopping, POS, trade media, customer response mechanics, sales promos, packaging, product launches and CSR• Ran major international alignment initiative, improving brand integrity and saving client costs• Account and project strategic planning• Initiated new regional approval and feedback process which improved client-agency relationship and turnaround time• Key member of winning pitch team for several major accounts• Budget management of major account including estimates, revenue, approvals, reconciliations and job cost reports• Managed rollout of region-wide campaign tracking database including collaboration with programmer during design and pilot, data collation and user documentation• Coordinated quarterly regional creative reviews to regional client stakeholders• Account management of 5 markets in the APAC region• Production & dissemination of regional templates and campaign guidelines• Managed third-party rebate program, accruals and claims• Liaison between regional market & worldwide account hubs in New York & Paris. Show less

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  Clayton Utz

  May 2004 - Jan 2005

  Client Relationship Analyst

  • Firm CRM platform SME; Strategic adviser, developing relationship marketing plans in consultation with BDMs; Defined campaign segmentation and target lists• Instigated cross-firm campaign labelling and tracking processes for clearer metric outputs; Improved data integrity and campaign response rates • Developed multi-purpose post-campaign analysis and evaluation template aiding comprehensive results reporting• Worked alongside IT project managers in the scoping, development, testing and rollout of business intelligence reporting software. Show less

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  FB Rice

  Jan 2005 - Oct 2006

  Marketing Manager

  • Development of firm and practice group BD strategy and activity plans• Established campaign tracking and evaluation leading to improved ROI• Management and maintenance of website and third-party marketing suppliers• Delivered new CRM module improving segmentation, reporting and opportunity capture• Established regular e-comms resulting in 46% web traffic increase in 5 months• Tender and proposal research and preparation• Developed innovative niche “sub-brand” (cited as a best-practice example by APSMA). Show less

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  Grant Thornton Australia

  Oct 2006 - Apr 2011

  • Served as acting National Marketing Director for three months• Executed research / thought leadership projects resulting in significant press exposure• Managed all communications for a major merger (internal & external)• Managed national launch of new brand visual identity and advertising campaign• Oversaw SEO, doubled website traffic and $50k saving on directory listings• Managed rollout of client satisfaction program, 3% improvement in 6 months• Introduced new marketing automation platform and streamlined process resulting in improved metrics; Optimised marketing effort and spend • Initiated data integrity program. Improved segmentation capability, ranging 15-65% in 4 months• Delivered rollout of major new pitching methodology• Managed marketing plans and delivery including BD, DM, sales programs, seminars etc. Show less

  • Strategic Projects Manager

    Apr 2010 - Apr 2011

  • National Marketing Manager

    Jan 2008 - Apr 2010

  • NSW Marketing Manager

    Oct 2006 - Dec 2007
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  Ashurst

  Apr 2011 - Sept 2016

  Business Development Services Manager

  • Managed 4 teams in Marketing/BD (Information Systems, Events, Design and Publications)• Unique and valuable hybrid role facilitating cooperation between, BD/Marketing, Finance & IT• Worked with IT, finance and executive to develop marketing metrics, lead indicators and BI• CRM platform (InterAction) business owner, including configuration, issues management, training / user support, and several phases of deployment and upgrades• Oversaw massive publications and events review. Developed metric benchmarks and subsequent re-engineering of publications strategy and process• Scoped and engineered several firm business processes including Alumni and Client Listening. Show less

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  Professional Services Firm

  Sept 2016 - now

  Director Of Marketing Operations

  • Progressed Operations sophistication to encompass: Financial Control; Planning & Budgeting; Staff, Resource Management & Scheduling; Reporting & Metrics; Business efficiency (Offshoring, Streamline, RPA & Codification); Agile Project Management & Special Projects• Drove a Resource Management Platform (Wrike) deployment to improve workflow and resourcing efficiency. Achieved greater visibility of marketing workload, and delivered efficiency by providing insights that helped minimise duplication and decrease overall program volume• Lead rollout of a Data Visualisation and Reporting Platform (Domo) to unify disparate data sources, manual and ad-hoc reporting processes. The platform brings insight across the domains of budget, staff, activity resourcing, campaign performance and ROI• Oversaw deployment of a modified Agile Project Management methodology across marketing, for greater consistency, efficiency and control of campaign delivery • Introduced RPA to marketing resulting in financial savings of $40kp/a+ per instance, with work effort savings ranging from 3-40hrs per process run. Oversaw a marketing Chatbot launch, which delivered over 1000 conversations and saved 2502 hours of staff effort in its first year.• Drove major strategic offshoring program spanning numerous processes plus three team functions. Grew offshore FTE 25% and reduced corresponding onshore cost approx. $60%• Control and management of $56m budget; Department budget planning 5x FYs• Ran department-wide annual strategic business planning process 4xFYs• Overhauled financial structure & hygiene to bring greater transparency, oversight and accountability to team budgets. Delivered successive favourable FY budget results ($70k, $400k, $8.5m), despite taking on un-planned spend ($2m+)• Brought tighter governance to staff hiring processes including planning, funding, business case / approvals and budget impact tracking. Oversee staff base approx TPV $35m. Show less