Experience

• 

  Global access™

  Jul 2017 - Jul 2018

  Content marketing manager

  Devise and implement content marketing strategies to increase customer acquisition through social media channels and improve customer onboarding and retention with email communications. ◦ Email Coding - Edited, tested, and optimized responsive HTML5 email templates to support multiple languages, dynamic images, and personalized content while maintaining strict brand standards. ◦ Customer Segmentation - Collaborated with affiliates and in-market translators to develop segmented email campaigns distributed in 13 languages to international target audiences. Black Friday email campaign contributed $59,000 to holiday profits. ◦ Optimize Content - Revamped promotional emails based on performance data to increase average open rate from 10% to 13% and click-through rate from 14% to 18% on a list of close 300,000 subscribers.◦ Key Performance Indicators - Analyzed performance of channel, market, and content effectiveness generating reports for upper management with data from Sprout Social, Google Analytics, Email Dashboard, and internal customer data to measure content marketing ROI. Show less

• 

  Internet brands

  Jun 2018 - Dec 2018

  Content writer

  • Write articles in a professional, authoritative tone while still injecting the appropriate level of personality.• Research topics and fact check information• Build and design article layouts using WordPress• SEO optimization

• 

  Fytt, inc.

  Jun 2018 - Feb 2019

  Freelance marketer

  ◦ Site Audit - Throughly examined, tested user experience, created a written report, worked toward fixing site issues, and helped to implement new ideas. ◦ Content Creation - Designed advertisements using Adobe Creative Suite and Canva. ◦ Social Media Marketing - Created image captions with a specific Call-To-Action, tested scheduling times for optimal reach, and tracked content engagement. Fytt's Facebook Page had 6 likes before freelance job began, it now has 529.

• 

  Fix and finish

  Jul 2018 - Aug 2020

  Marketing manager

  ◦ Email Marketing - Create, A/B test, and optimize campaigns. ◦ Rewards Programs - Develop, host instructional company meetings, and track success of programs. ◦ Social Media Marketing - Create written and visual content, manage Facebook ad spend, and track success of campaigns using a social listening program. ◦ Government Contracts - Complete written portions of government solicitations. Two contracts awarded.

• 

  Law office of daniel ciminelli

  Sept 2020 - now

  Remote legal assistant

  ◦ Perform research and write memoranda ◦ Assist with preparation for hearings and depositions◦ Compile information for fee applications and file with court◦ Maintain attorney court calendar◦ Complete intakes of prospective clients - fact gathering◦ Extensive interaction with clients via telephone and mail