Experience

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  Consulta mitofsky

  Nov 1999 - Dec 2010

  *Operations, marketing, strategy, financing, creation of company culture, human resources, hiring, compliance with safety regulations, sales, PR, etc*Develop high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives.*Lead and motivate subordinates to advance employee engagement develop a high performing managerial team.*Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.*Make high-quality investing decisions to advance the business and increase profits.*Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics.*Review financial and non-financial reports to devise solutions or improvements.*Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders.*Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.*Maintain a deep knowledge of the markets and industry of the company. Show less *Establish and maintain relationships with an organization's target audience, the media, and other opinion leaders.*Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns*Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights*Designing communications campaigns, writing news releases, working with the press, writing speeches for company leaders, acting as an organization's spokesperson, writing website and social media content, managing company reputation (crisis management), managing internal communications.*Identifying and developing online/offline marketing opportunities.*Implementing, reporting on and optimizing, all online/offline campaigns.*Liaising and building relationships with a range of stakeholders, e.g. affiliates, suppliers, and colleagues.*Drive the development and implementation of online/offline marketing campaigns.*Work with sales team to achieve annual goals. Show less *Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.*Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.*Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices, Maintains quality service by establishing and enforcing organization standards.*Communicating with clients to understand and document the business objectives, Selecting the most appropriate research methodology and techniques, Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle.*Designing research questionnaires and moderator guides, Working with Project Directors to oversee the fieldwork initiative, Interpreting data, writing reports, and making actionable recommendations. Show less *Responsible for developing long-term goals and strategic objectives for an organization. Identifies, analyzes, and monitors issues that affect profitability, growth, and productivity.*An analyst might be assigned to specific projects and create, analyze, and manage from the beginning of the process to the final product. Additionally, a planning analyst might work as an independent contractor, developing strategic planning activities.*Collect data on consumers, competitors, and marketplace and consolidate information into actionable items, reports, and presentations.*Understand business objectives and design surveys to discover prospective customers’ preferences. Compile and analyze statistical data using modern and traditional methods to collect it.*Perform valid and reliable market research SWOT analysis. Interpret data, formulate reports and make recommendations. Use online market research and catalog findings to databases.*Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.*Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.*Remain fully informed on market trends, other parties researchers and implement best practices.QLProven market research analysis experienceAbility to interpret large amounts of data and to multi-taskStrong communication and presentation skillsExcellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS OfficeSearch engines, web analytics, and business research tools acumenFamiliarity with CRM programsAdequate knowledge of data collection methods (polls, focus groups, surveys etc)Working knowledge of data warehousing, modeling, and miningStrong analytical and critical thinkingBS degree in Statistics, Marketing or related field Show less

  • Central American and Caribbean Head

    Jan 2007 - Dec 2010

  • ONLINE/OFFLINE Communication & Mkt Director

    Jan 2005 - Nov 2007

  • Regional General Manager

    Feb 2001 - Dec 2004

  • Planning Analyst

    Nov 1999 - Jan 2001
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  Gobierno del estado de aguascalientes

  Dec 2010 - Dec 2013

  Press secretary government of aguascalientes

  *Whose primary responsibility is to act as spokesperson for the Aguascalientes government administration, especially with regard to the Governor, senior executives, and policies.*I was responsible for collecting information about actions and events within the governor's administration and issues the administration's reactions to developments around the Country.*Responsible for collecting information about actions and events within the government administration and around the Country, and interacting with the media, generally in a daily press briefing. The information includes items such as a summary of the Governor´s schedule for the day, whom the Governor has seen, or had communication and the official position of the administration on the news of the day.*Support Public Affairs communications, based out of Aguascalientes government administration.*Work With the news media on print and broadcast stories. Draft speeches and letters, maintain relationships with individuals and businesses, conduct public programs, plan meetings, and represent a government sector at public forums.*Design and deliver comprehensive, market-specific communications plans and Create a strong network with journalists and online public influencers.OUTSTANDING ACHIEVEMENT: Implementation of communication strategies that were able to position the state Government as one the three with the best public opinion in Mexico. Show less

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  Gobierno del estado de aguascalientes

  Jan 2015 - Nov 2016

  General director tv broadcasting

  The DG is the editorial, operational and creative leader of the AGS-TV, with responsibility for a state workforce running services across television, radio and online.The main responsibility is to maintaining a AGS-TV Public broadcasting reputation and market image.OUTSTANDING ACHIEVEMENT: Make the transition from analog to digital TV, as well as integrating the entire team to increase coverage and radio.

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  Tresearch

  Jan 2017 - now

  Chief executive officer

  *Drives the Front- End Innovation Process: Identifies Opportunities, evaluates, recommends & implements relevant innovation initiatives.*Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.*Advisor and consultant on implementations such as operational models and systems: Strategic Planning; PMO definition and implementation from scratch. PMI, SCRUM and Service Management.*Supporting best practices. This involves scouting and standardizing market research methods for novel ideas and insights; strategic innovation; promoting open innovation, and introducing group tools and processes that encourage creative thinking.*Supporting business units in new product and service initiatives.*Identifying new market spaces. This includes analyzing trends and market disruptions and searching for emerging new market opportunities.*Manages interaction within global and local stakeholders. Responsible for reporting and tracking processes for every NPI process.*Responsibility for innovation process and governance within the organization. Negotiates and follows up KPI's, deliverables and timetables with cross functional teams.*Helping people generate ideas. Setting up and running ideas generation platforms and formats like jam sessions, hackathons, and internal or external crowdsourcing for the benefit of the corporation. Show less