Market Research | Business Game Fater S.p.A. Dec 2019 Worked as the "team leader" in a group of 9 students to solve a real marketing issue presented by Fater S.p.A. We were assigned to investigate a decrease in the penetration's rate in a particular market segment. We designed a research plan, collected relevant insights and produced multiple datasets, thanks to survey procedures both quantitative and qualitative as questionnaires, focus groups and in-depth interviews. We then deeply analyzed data and submitted Fater S.p.A. a Research Report that… Show more Worked as the "team leader" in a group of 9 students to solve a real marketing issue presented by Fater S.p.A. We were assigned to investigate a decrease in the penetration's rate in a particular market segment. We designed a research plan, collected relevant insights and produced multiple datasets, thanks to survey procedures both quantitative and qualitative as questionnaires, focus groups and in-depth interviews. We then deeply analyzed data and submitted Fater S.p.A. a Research Report that documented our work and proposed useful recommendations to solve the main issue. Our team qualified as second overall. Show less