Greg Skewis

Experience

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  Raley's

  May 2000 - Oct 2019

  Awarded a special assignment by the Senior Vice President of Marketing, I art directed a complete graphic redesign of Raley’s private brands packaging. Working with the executive team, outside agencies and an internal private brands team, we developed a distinct visual and got product to shelf ahead of schedule. Generating more customer interest, private brands sales are up 1% over last year despite a reduction in SKUs.Oversight of Raley's redesigned logo to comply with brand standards for internal and external messaging.Redesign of store-wide point-of-sale signage for visual and operational simplicity. Show less Responsible for the weekly insert, promotional and special company event signage, point of sale, grocery bags, logos, icon development, illustration, and other visual marketing collateral. Provided graphic support for Raley’s digital team for multi-channel campaigns. Deliverables could be customer facing or for internal communication. Art directed Raley’s bi-monthly consumer magazine for two years. Lead designer of annual company-wide leadership summit campaign to include logo design, promo materials, signage and experiential graphics from 2012-2016 Show less

  • Brand Manager Graphic Designer

    Jan 2015 - Oct 2019

  • Graphic Designer

    May 2000 - Jan 2015
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  Self-employed

  Oct 2019 - now

  Graphic Designer and Consultant
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  Consultant

  Oct 2019 - now

  Greg Skewis, Experiential Graphics Consulting

  Offering insight and hands-on help in the areas of graphic design, packaging, and experiential graphics.