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Catherine Carlo

Catherine Carlo

Followers of Catherine Carlo1000 followers
location of Catherine CarloDenver, Colorado, United States

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  • Timeline

  • About me

    CRM Analyst @ Denver Broncos

  • Education

    • Canisius University

      -
      Bachelor of Science - BS Sport Management Summa Cum Laude

      Activities and Societies: All-College Honors Program All-College Honors Program Thesis (Title; A Whole New Ballgame: Evaluating the Impact Coronavirus Has Had on Sport Marketing)

    • Our Lady of Mercy School for Young Women

      -

    • University of Denver

      -
      Master of Business Analytics - MSBA

      Activities and Societies: Delta Sigma Pi

  • Experience

    • Wegmans Food Markets

      Nov 2016 - Jan 2021

      • Pharmacy Technician

        Mar 2019 - Jan 2021

      • Retail Grocer

        Jul 2017 - Mar 2019

      • Cashier

        Nov 2016 - Jul 2017

    • Van Wagner

      Oct 2019 - May 2020
      Game Day Operations Personnel

      • Activated contractual elements including marketing, in-game promotions, and community outreach• Managed CRM database on Box cloud storage and inputted client records• Liaised between supervisor, corporate sponsors, and NCAA Division I teams to increase sponsorships

    • Wegmans Food Markets

      May 2021 - Feb 2022
      Pricing Analyst

      • Increased profit by $5M while offsetting the rising costs of materials, transportation, and labor• Developed pricing strategy in collaboration with various departments for 22 unique pricing zones• Monitored competitor prices and adjusted pricing to stay within strategy and maximize profits• Onboarded new web scraping technologies to increase efficiency and accuracy

    • University of Denver

      Sept 2022 - Aug 2023
      Graduate Assistant

      • Created database that monitored usage and growth of program’s on-campus influence and involvement. • Utilized best practices for database architecture and custom search queries• Implemented automations in data collection facilitating over 20 on-campus events over one academic year• Provided visual insights for competitor programs using market research and SWOT analysis principles

    • Adaptive Adventures

      Jan 2023 - Aug 2023
      Project Consultant

      • Conducted comprehensive donor data exploration via Python to identify KPIs and trends over 10-year period• Utilized Excel dynamic dashboards to translate complex donor data into visually compelling insights• Implemented data encryption measures to safeguard sensitive information, protecting data integrity • Presented final proposal to board of directors, showcasing impact of donor engagement and recruitment strategies have on sport programs across all 50 US states

    • Colorado Rockies

      Jun 2023 - Apr 2024
      Ticketing Analyst

      • Generated comprehensive reports on revenue, sales performances, call activities, and customer balance dues• Proactively identified areas for data management improvement within CRM system, Salesforce• Sourced sales leads that contributed to department selling over $23M over during the 2023-24 regular season• Built various Tableau dashboards used by salespersons as lead management tracking system as well as KPI metric visualization and tracker

    • Denver Broncos Football Club

      Apr 2024 - now
      CRM Analyst

      • Leads system administration, customization, and training for 50+ users across multiple departments• Managed a database of 5M+ fan records, ensuring data accuracy and security through best practices• Cultivated vendor relationships for CRM system enhancements and ensured delivery of customized features• Developed workflow automations using Power Automate to streamline survey responses into CRM

    • Canisius University

      Jul 2024 - now
      Adjunct Professor

  • Licenses & Certifications

    • PCEP – Certified Entry-Level Python Programmer

      OpenEDG Python Institute
      Oct 2022
      View certificate certificate

    • Heads Up Concussion Training for Youth Sports Coaches

      Centers for Disease Control and Prevention
      Dec 2021

  • Honors & Awards

    • Awarded to Catherine Carlo
      Rev. Edmund G. Ryan, S.J. Student Activities Leadership Award - Mar 2022 Given to a graduating senior who has made outstanding contributions to student organizations.
    • Awarded to Catherine Carlo
      Ignatian Scholarship - Aug 2019 For students with a high school average of 98-100, minimum SAT score of 1300 & minimum ACT score of 27
    • Awarded to Catherine Carlo
      Wegmans Scholarship Wegmans Food Markets Aug 2019 Awarded to employees that demonstrate dedication to incredible customer service
    • Awarded to Catherine Carlo
      Private Parochial Player of the Year - May 2019 Given to students who succeed academically & athletically. For sport: Varsity Golf & Varsity Alpine Skiing

  • Volunteer Experience

    • Swim and Dive Tournament Secondary Timer

      Issued by Metro Atlantic Athletic Conference on Feb 2022
      Metro Atlantic Athletic ConferenceAssociated with Catherine Carlo

    • 50 Yard Finish 5k Operations Volunteer

      Issued by Buffalo Bills on Sept 2021
      Buffalo BillsAssociated with Catherine Carlo