Jonelle Shimamoto

Experience

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  Atlantis Adventures

  Apr 2000 - May 2016

  Marketing: Search for new promotional opportunities and manage current direct market promotions. Serve as integral part in the promotion process, from start to end and implementation. Develop new products to target markets to increase our bottom line. Manage all current product information and rates. Work closely with the sales team on their marketing requests to deliver what is needed. Work with website content and online promotions.PR: Create PR plans and collaborate with PR firm to effectively deliver our messages. Host media crews and writers and make sure all opportunities are vetted so Atlantis gains the right exposure. Search for new media outlets, new story angles to capture market share and contribute to the overall distribution of Atlantis’ brand. Use creative writing skills to submit copy for writers, bloggers, newsletters, and other marketing materials. Maintain Atlantis’ library of press releases and historic information. Act as liaison to the public during crisis management.International: Engage with Korea and China marketing teams and collaborate on the best way to feature Atlantis to direct consumers in their respective markets. Develop new programs to increase fans and viewership within the online communities. Create marketing plans with specific KPI or targets for each market. Began a marketing plan for Oceania for 2016 and constantly brainstorming on ways to attract this market. Working with HTA and international marketing partners to build Atlantis’ presence in each market.Budgeting: Manage all marketing and PR budgeting accounts. Monitor spending and create new budget goals each year.Social Media: Respond to questions or concerns that generate from SM sites. Review our Revinate account daily. Serve as communication line between managers to get everyone involved as much as possible. Forward details of new promotions or opportunities to be communicated on our social media pages and providing content on a consistent basis. Show less

  • Marketing and Public Relations Manager

    Apr 2000 - May 2016

  • Marketing and Public Relations Manager

    Apr 2000 - May 2016
• 

  Adapt Inc.

  Aug 2019 - Mar 2020

  • Content Marketing Manager

    Aug 2019 - Mar 2020

  • Marketing Manager

    Aug 2019 - Jan 2020
• 

  IntrapriseTechKnowlogies LLC

  May 2021 - Nov 2022

  Marketing Communications Specialist
• 

  Center for Accounting Transformation

  May 2021 - Nov 2022

  Mission Outreach Specialist
• 

  VIRGEN

  Mar 2022 - now

  Marketing & Account Executive