Sabina Becker, MBA

Experience

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  Avery Dennison

  Jan 1997 - Jan 2000

  Market Development Manager

  • Achieved 100% market growth resulting in $1.8MM sales and high profitability.• Managed key customer relationships including Hewlett Packard and Microsoft.• Led multi-functional teams of sales, technical and manufacturing to develop and commercialize new products in a new market.

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  GE Lighting

  Jan 2000 - Jan 2004

  Promotions Manager | Assistant Product Manager

  Promotions Manager (2001 to 2004)Responsible for developing and publishing national consumer promotions program for food and drug channels. • Developed and executed key promotions exceeding promotional sales plan by 14% and 24% increase over prior year. • Managed $125K program budget and worked with outside creative agencies and POP firms.• Led promotional product / event development (creative and analysis) to generate innovative assortments and off shelf merchandising. • Established process and sales tracker document for improved communication, accountability and execution of promotional products / events. • Managed vendor relationships including selection, performance and contract terms and conditions. Assistant Product Manager (2000 to 2001) • Led energized growth team to achieve successful execution of $24MM product line.• Supported successful $3MM planogram rollout for Walmart.• Implemented SKU management process to optimize product portfolio. Show less

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  American Greetings

  May 2004 - Aug 2018

  Sr. Manager, Retail Marketing | Manager Retail Promotions

  Sr. Manager, Retail Marketing (2013 to 2018) Manager, Retail Promotions (2004 to 2013) Led the strategy, development and execution of account specific annual marketing programs across multiple retailers with total co-op budget greater than $15 million. Primary accounts include: CVS, Rite Aid, Duane Reade, ToysRUs, Albertsons. Staff of three professionals and one contractor. • Increased utilization of contract co-op funds from 20% to 80%+ resulting in increased sales and improved profitability. • Partnered with retailers, creative teams, account teams, business analysts, vendors and agencies.• Generated $2.6MM incremental gross sales lift through data driven targeted /loyalty marketing programs. • Collaborated with channel management on retailer-specific initiatives to increase sales. • Initiated a process with the creative team resulting in consistent brand content and messaging across marketing campaigns.• Recruited, hired, and managed direct reports. Coached, mentored and trained employees resulting in several key promotions. Wrote and delivered performance appraisals bi-annually including plans for development / improvement to ensure individual and team success. • Managed “Small Retailer Solution” project to increase utilization of proprietary portal that was designed to assist key customer with marketing assets. This resulted in providing continued excellent customer support in a time of reduced resources.• Key contributor on the restructure of marketing team roles and responsibilities to develop a center of excellence around strategic planning and activation. This resulted in a more focused process which capitalized on team members’ individual strengths and provided an improved deliverable to the customer. Show less

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  Shearer's Snacks

  Apr 2019 - now

  Commercialization Manager