Beth Parent

Experience

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  St. Albans Messenger

  Jan 1999 - Jan 2000

  Reporter

  General Assignment Reporter

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  WCAX-TV

  Jan 2000 - Sept 2009

  Reporter/Anchor

  • Managed team of reporters, photographers and associate producers as the Executive Producer of the weekend news • Cultivated relationships in various fields, specifically education and health • Part of Edward R. Murrow Award winning team for Best Newscast in 2006 and a New England Press Association Honorable Mention for Outstanding News Series in 2001

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  University of Vermont

  Sept 2009 - Jun 2013

  Marketing/Communications Specialist

  • Supervised rebranding of School, including research, design and production of all internal and external marketing materials, publications, website and social media outlets• Administered and analyzed data for critical business school rankings (e.g. Bloomberg, USNews); managing ~200 seniors and dozens of local and national recruiters• Implemented social media strategy for the School (including Facebook, Twitter, You Tube)• Managed internal (leadership speaker series, case competitions, networking trips, and panel discussions) and external groups (marketing firm, university web team/communications, UVM Foundation, Board of Advisors)• Developed, designed and composed internal and external communications from the Dean and the School (speeches, quotes for media outlets, press releases, write-ups, newsletters)• Facilitated faculty/media relationships; increased mentions/coverage in local, regional and national press by 50% in last three years Show less

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  People Making Good PR

  Jun 2013 - Oct 2014

  Account Supervisor

  • Developed and implemented strategic and tactical PR and social media strategies and campaigns • Managed team of four to five Account/Assistant Account Executives• Proactively sought new way to increase PMG revenue through new and existing client base• Oversaw 15-20 clients in higher education, health care, government, specialty food and outdoor industries• Outlined goals and analyze outcomes on a weekly, monthly and quarterly basis • Developed relationships with local, regional and national print, broadcast and online media• Managed PMG Burlington Internship Program, work with local universities and colleges to hire qualified interns (fall, spring and summer) Show less

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  Vermont Gas Systems, Inc.

  Nov 2014 - Apr 2021

  • Communications and Brand Manager/Spokesperson

    Apr 2017 - Apr 2021

  • Corporate Communications Manager/Spokesperson

    Nov 2014 - Apr 2021
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  Champlain College

  Aug 2015 - Aug 2021

  Adjunct Faculty

  Fall 2021 - Writing for Public RelationsFall 2017 - Crisis CommunicationsFall 2015 - Writing for Public Relations

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  Chittenden Solid Waste District

  Sept 2021 - now

  Community Engagement and Outreach Manager