
Jeff Brinson
Recruiting and Marketing Assistant

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About me
🌍 Global Business Strategist | 📈 $15M+ ACV Surge Creator | 💡 Digital Transformation Pioneer | 🛠️ SaaS & Relationship Maestro | 🚀 Revenue Growth Dynamo
Education

Florida State University
2020 -Master of Business Administration - MBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
University of Central Florida
-Bachelor of Science - BS BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
University of Iowa
2008 - 2010Bachelor of Science - BS BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESActivities and Societies: University of Iowa football Student Athlete Feed the Hungry • Food Shelters Fellowship of Christian Athletes Scholar athlete 4 semesters

University of Central Florida
2010 - 2012Bachelor of Science - BS BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESActivities and Societies: University of Central Florida football Student Athlete After School Programs Dean’s list 2 years Scholar athlete 4 semestersGuest Speaker @ Food C-USA Commissioner’s Honor Roll 2 semesters

University of Central Florida
-Bachelor's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

University of Central Florida
Aug 2011 - Aug 2012Recruiting and Marketing AssistantRecruit future prospects players and also market why UCF is a great place footballHelped determine design for poster's for each sportLearned how to do demographics researchParticipated in business meeting with design teams for marketing material

Asbury Automotive Group
Nov 2012 - Mar 2014Sales and Marketing Management Trainee• Financial Sales Mastery: Spearheaded the collaboration with diverse banking institutions, crafting bespoke loan packages for customers, which enhanced the purchase rate of vehicles and solidified Asbury Automotive’s positioning in the financial sales realm.• Team Leadership Ascendancy: Rapidly progressed from a management trainee role to helm a dedicated team of three, focusing on optimizing sales workflows, ensuring timely loan processing, and consistently surpassing monthly sales targets.• Collegiate Market Penetration: Developed and deployed targeted online marketing strategies tailored to the collegiate demographic, resulting in a notable uptick in engagement and contributing significantly to achieving strategic sales objectives. Show less

Coldwell Banker Real Estate
May 2014 - Jun 2016Digital Solution Sales Strategist● Digital Transformation & Revenue Augmentation: Started the integration of advertising agency digital solutions, optimizing the sales trajectory within the financial banking sector of the real estate market. This digital-forward strategy resulted in surpassing month over month sales targets, climaxing in a notable 10% uplift and a revenue generation of $120K in 2015.● SaaS Integration for Real Estate Mastery: Recognized the potential of SaaS platforms within the real estate domain. Supported the adoption and customization of SaaS tools shaped for Coldwell Banker’s unique market needs, which streamlined operations and enriched the firm’s competitive stance, enhancing client engagement from 81% to 92% from the previous year. Show less

Enterprise Mobility
Jun 2016 - Dec 2020Branch Sales & Account Manager● Customer Success Management: Leveraged market insights and actionable feedback mechanisms, systematically refining customer experience. The outcome of this customer-centric approach led to an augmented revenue of $2.3M annually and boosted long-standing customer loyalty. ● Partnership Flourishing Through Territory Mastery: Executed sales pitches, anchored in data-driven insights and deep market understanding, culminating in prominent collaborations, including a standout partnership with an enterprise account, The Walt Disney Company. These alliances propelled a significant $500K YOY revenue surge. ● Manage Multiple Team Dynamics to Achieve Peak Performance: Directed a cohesive and large sales team, fostering an environment that prioritized shared objectives. This people management leadership strategy not only promoted individuals’ professional growth but also clinched an impressive $800K in new account engagement, positioning the team amongst the top performing squads in Florida. Show less

Columbus McKinnon
Dec 2020 - Aug 2022Global Business Development Manager● Energy Sector Integration Expertise: Led the charge in conceptualizing and deploying groundbreaking energy solutions that seamlessly aligned with the rapidly evolving landscape of electric and grid technologies. This approach fortified Columbus McKinnon position as a frontrunner in sustainable energy initiatives.● B2B Expansion: Strategically assembled and mobilized an agile team of five resolute professionals, resulting in a monumental 40% surge in the business pipeline. Extended reach to a remarkable 22M in annual revenue by introducing avant-garde prospecting techniques and leveraging state-of-the-art digital tools tailored for the energy sector.● Global Relationship Cultivation: Sought, nurtured, and solidified pivotal connections with influential global suppliers. These strategic alliances accelerated the global footprint, driving a staggering $7.8M in additional revenue and recording a 25% YOY growth, underscoring the potency of building international partnerships.● Sales Stratification: Instituted a holistic sales framework that streamlined operations and instilled a result-driven culture. This robust strategy, complemented by regular training and motivation, galvanized the sales team to meet and often surpass set targets. This relentless drive mirrored the impressive achievement of 100% sales targets KPIs achieved. ● Strategic Consultation: Adopted a client-centric approach, delving deep into complex energy regulatory landscapes. By demystifying intricate grid challenges and offering personalized solutions, reinforced Columbus McKinnon’s reputation as a trusted consultant, offering actionable insights and pragmatic solutions to even the most convoluted energy conundrums. ● SaaS Solutions Sales Mastery: Leveraged the inherent advantages of Software-as-a-services platforms, driving the sales of tailored SaaS tools specifically designed for energy-sector requirements. This strategic sales direction resulted in a noteworthy 35% increase in sales revenue. Show less

Truss
Aug 2022 - Jan 2024Senior Manager Sales Business Development● Business Acquisition & Consultative Sales Leadership: Spearheaded the start-up business product strategy and mentorship of a sales team consisting of three representatives; Directly achieving 25% uplift in productivity, surpassing quarterly targets, and exceeding quotas annually.● Hunter & Territory Management: Formulated and executed a forward-thinking GTM strategy, encompassing detailed market research and analyses, leading to a remarkable $15M surge in ACV, widening the market penetration and positioning Trusswork’s Software prominently against competitors. ● Optimized Sales Operations & Revenue Growth: Managed and optimized a diverse range of sales channels, spanning across regions, which involved resource planning and tailoring digital business development tactics and approaches per region. This led to the successful acquisition of a 2-year $7M deal with Space Force and lucrative contracts worth $3.79M with DSCA and HSA.● C-Level Engagement Customer Engagement: Established a communication framework with C-Suite Executives, cultivating trust and fostering strategic alignment. This rapport played a pivotal role in winning a $500K strategic partnership with Anthem Health and was instrumental in making critical sales decisions informed by top-tier insights.● IT Service Integration: Prioritized establishing a benchmark in product design and digital services by integrating CI/CD standards, a move that resonated with tech clients and clinched a landmark 4-year, $16M contract with the IRS, highlighting Trusswork’s commitment to innovative tech and software solutions.● Cross-Functional Partnership Development & Collaboration: Orchestrated high-stakes collaboration among product, engineering, and DevOps teams, navigating complex negotiations and contractual nuances to secure a remarkable $250M SEC BPA, amplifying expertise in multifaceted project management for cross-departmental success. Show less

ABS Group
Jan 2024 - nowGlobal Business Development Manager
Licenses & Certifications
- View certificate

Being a Good Mentee
LinkedInFeb 2024
Languages
- enEnglish
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