Somer Robertson

Experience

• 

  Helzberg Diamonds

  Nov 2009 - Sept 2012

  Sales/Office Associate

  - Met personal sales targets while also working with other associates to reach store/company wide sales goals- Consistently studied to gain expert knowledge on diamonds, precious gem stones, and metal types- Influenced sales through educating clients on quality, attributes, and value- Worked with new CRM tools to organize and maintain contact with customers- Trusted with maintaining and tracking high valued inventory to establish a safe environment that follows the loss prevention plan Show less

• 

  Porsche Cars North America

  May 2012 - Jun 2016

  - Create and maintain accurate and relevant Porsche product information for the U.S. market, including specifications, photography, and other press kit materials in collaboration with Porsche AG and PCNA Marketing, which is shared with media contacts to create product focused articles and vehicle drive reviews, increasing PR value- Write, edit, and distribute company press releases sharing corporate, product, lifestyle, and crisis communications, securing positive coverage in multiple publications- Maintain PCNA press website to ensure accurate, timely, and consistent information and distribution- Plan and support experiential, innovative, and distinct event experiences that serve to differentiate and result in increased vehicle sales, including domestic product launch programs, brand heritage events, national auto shows, and internal employee events. Events for media, employees, and/or customers ranged in size from 15 to 60,000 participants.- Develop strong relationships with national media contacts focused on product and industry-related topics- Schedule and prepare executive interviews with media surrounding auto shows and special events, focusing on brand and executive positioning- Track and organize media coverage, providing daily news reports which showcase relevant coverage stemming from PR efforts- Coordinate and direct outside research vendors- Understand and support crisis management - Field media inquires and requests to build new relationships with media and secure coverage Show less - Served as the Porsche Scheduled Maintenance Plan (PSMP) Specialist- Wholly responsible for the PSMP program, including daily operation, marketing, and finance as well as understanding and explaining all aspects, functions, and systems related to the PSMP- Developed point of sale and marketing materials along with a dealer kit showcasing the materials for the PSMP program, increasing dealer understanding, participation, and overall sales- Educated and supported dealers with registering contracts, making PSMP claims, and overall understanding of the program operations, which enhances customer experience- Performed detailed monthly and ad hoc reports for accounting and upper management on PSMP accounts, program performance, and penetration rates- Built and maintained PSMP plans in the PSMP Master Data system when new models are launched in the market calculated by required parts, labor, and pricing of scheduled maintenance Show less - Communicate brand expectation to all Porsche dealerships in the nation, including marketing goals and objectives created by our headquarters in America, as well as Porsche AG- Maintain dealer support and marketing materials for 189 Porsche dealers to access for events held to garner new leads, such as the 2014 Cayman Dealer Launch Events- Update and analyze monthly regional and ad hoc reports for upper management to see trends in sales, marketing spend, and test drive traffic- Provide on-site support at dealer marketing and corporate events, interacting with current and potential customers- Manage relationships with international and domestic inventory suppliers, creative agencies, and vendors- Organize and update the dealer marketing materials website- Develop and distribute national marketing materials to all United States Porsche dealers and field staff, showcasing materials available for new model launches- Communicating national marketing campaigns to all United States Porsche dealerships- Monitor and audit dealers for brand identity consistency across dealers’ online and traditional venues- Assist the Social Media Director with projects reviewing Twitter and Facebook- Responsible for daily operations in department Show less

  • Public Relations Product Communications Specialist

    Jul 2014 - Jun 2016

  • AfterSales Business Support Specialist

    Sept 2013 - Aug 2014

  • Dealer Marketing

    May 2012 - Sept 2013
• 

  Taylor Morrison

  Jun 2017 - now

  Lead the digital content creation team and all aspects of the digital marketing functions for the Florida Region (Tampa/Sarasota/Naples/Orlando/Jacksonville), including online advertising, SEO/SEM, eblast creation and strategy, social media, website maintenance including content, photography and other assets, as well as management of outside digital and social agenciesImplement digital tools to enhance the customer homebuying experience, including self-guided tour technology, interactive site maps, interactive floor plans, and the industry leading Taylor Morrison home reservation system.Oversee marketing collateral creation for more than 35 communities across Tampa, Sarasota, Fort Myers and Naples markets, ensuring brand identity is consistent for both Taylor Morrison and Esplanade lifestyle brandsRecruit, onboard and train new-hire marketing members on the Taylor Morrison and Esplanade branding, communities, processes and specific role requirementsImplement and manage digital marketing strategies, analyze data and adjust marketing strategies as needed to maximize online and foot traffic to communitiesCreate quarterly division marketing plans, ensuring agencies and vendors have the information needed to maximize marketing reach and ensure that marketing messages align to support overall goals for each divisionSchedule, plan and execute events to support division and community specific sales goals, grand openings and Realtor relationsResponsible for public relations initiatives, managing relationship with PR vendor, creating and editing press release content to gain maximum pick up by local and national publicationsCreate, monitor and track marketing budgets and spend – independent to each division. Responsible for approving and coding all marketing invoicesCoordinate advertising programs and media placements on multiple platforms including newspaper, magazine and digital outlets Show less Oversee marketing collateral creation for more than 35 communities across Tampa, Sarasota, Fort Myers and Naples markets, ensuring brand identity is consistent for both Taylor Morrison and Esplanade lifestyle brandsTrain new-hire marketing members on the Taylor Morrison and Esplanade branding, communities, processes and specific role requirementsImplement and manage digital marketing strategies, analyze data and adjust marketing strategies as needed to maximize online and foot traffic to communitiesOversee all aspects of the digital marketing functions including online advertising, eblast creation and deployment, social media, website maintenance including content, photography and other assets, as well as management of outside digital and social agenciesCreate quarterly division marketing plans, ensuring agencies and vendors have the information needed to maximize marketing reach and ensure that marketing messages align to support overall goals for each divisionCreate monthly plans for email marketing and deploy an average of 100 eblasts each month to keep leads, prospects and Realtors connected and informed about communitiesDevelop compelling and effective print, online and eblast copySchedule, plan and execute events to support division and community specific sales goals, grand openings and Realtor relationsResponsible for public relations initiatives, managing relationship with PR vendor, creating and editing press release content to gain maximum pick up by local and national publicationsMonitor and track marketing budgets and spend – independent to each division. Responsible for approving and coding all marketing invoicesCoordinate all advertising programs and media placements on multiple platforms including newspaper, magazine and digital outlets Show less - Manage and implement the digital marketing strategy for Taylor Morrison's Southwest Florida and Tampa divisions, including online advertising, SEO management, search ads, and presence on third party websites such as Zillow and Realtor.com - Allocate monthly digital budgets to maximize ROI - Maintain and update the Taylor Morrison website as well as create and maintain separate community specific landing pages- Build and execute Coming Soon community drip campaigns and digital marketing plans to create awareness and garner leads ahead of opening new communities- Create monthly plans for email marketing and deploy an average of 100 eblasts each month to keep leads, prospects and Realtors connected and informed about communities and division promotions- Use monthly analytics to adjust digital marketing strategies to ensure targeting and messaging is resonating with prospects and acquiring new leads- Proof content and ensure social media platforms are creating brand awareness and keeping potential buyers excited about Taylor Morrison homes and communities- Manage projects and relationships with Digital and Social Media vendors- Support events on-site as needed, including Realtor events, expos and community grand openings Show less

  • Area Marketing Director

    Apr 2024 - now

  • Sr. Regional Marketing Manager

    Apr 2022 - Apr 2024

  • Regional Marketing Manager - Florida

    Jan 2020 - Apr 2022

  • Assistant Marketing Manager, SWFL and Tampa Divisions

    Nov 2018 - Jan 2020

  • Marketing Specialist, SWFL and Tampa Divisions

    Jun 2017 - Nov 2018