Yogesh Kanzariya

Experience

• 

  EBizTrait Technolabs Pvt. Ltd.

  Aug 2014 - May 2015

  Jr.SEO Execitive

  - Conducted keyword research to identify opportunities for on-page optimization- Created and optimized content to improve user engagement and drive traffic to the website- Built backlinks through outreach and link building campaigns, resulting in a 20% increase in domain authority- Provided regular analytics reporting and analysis to track performance and identify areas for improvement.

• 

  Devlon Infotech Pvt Ltd

  May 2015 - Oct 2015

  SEO Executive

  - Developed and implemented SEO strategies that resulted in a 40% increase in organic traffic and a 27% increase in revenue.- Conducted extensive keyword research and analysis to identify new opportunities for content creation and optimization.- Collaborated with cross-functional teams to ensure that all website content was optimized for search engines and provided a seamless user experience.- Monitored and reported on key SEO metrics, including rankings, traffic, and conversions, and made data-driven recommendations for improvement.- Stayed up-to-date with industry trends and best practices, and continuously optimized SEO tactics to maintain and improve search engine visibility.- Led the creation and execution of link-building campaigns that resulted in high-quality backlinks from reputable websites.- Mentored and trained junior SEO team members, providing guidance on SEO best practices and career development. Show less

• 

  Unibiz Informatics

  Nov 2015 - Jun 2016

  Sr.SEO Executive

  - Managed and executed SEO strategies for 7 clients across various industries, resulting in 48% increase in organic traffic and 23% increase in conversions.- Conducted in-depth keyword research and analysis to identify high-value search terms and opportunities for optimization.- Developed and implemented on-page optimization tactics such as meta tags, header tags, and content optimization to improve search engine visibility and rankings.- Worked with content teams to create and optimize content for search engines and user experience.- Monitored website performance through analytics tools such as Google Analytics and Search Console, and made recommendations for improvements based on data analysis.- Conducted competitor analysis to identify gaps and opportunities for improvement in our clients' SEO strategies.- Stayed up-to-date with the latest SEO trends and best practices, and applied them to client projects to ensure maximum results.- Collaborated with cross-functional teams including developers, designers, and content creators to ensure seamless implementation of SEO strategies.- Provided regular performance reports to clients, showcasing the impact of our SEO strategies on their website traffic and conversions. Show less

• 

  Rysun Labs

  Jul 2016 - Apr 2023

  Sr. Digital Marketing Executive

  - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, Social media and display advertising campaign- Develop and execute digital marketing campaigns that increased website traffic by 55%- Collaborate with cross-functional teams to create and execute marketing initiatives, including email marketing, SEO, SEM, and PPC campaigns- Design, build and maintain social media presence and online reputation- Identify trends and insights, and optimize spend and performance based on the insights.- Utilize marketing automation tools, such as Mirabel Marketing and HubSpot, to nurture leads and drive conversions- Brainstorm new and creative growth strategies- Collaborate with internal teams to create landing pages and optimize user experience- Monitor and report on key performance metrics using Google Analytics and other analytics platforms- Measure and report performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs) Show less

• 

  JK Tech

  May 2023 - now

  Performance Marketing & SEO Lead

  - Develop and execute data-driven marketing campaigns across digital channels.- Analyze campaign performance and market trends for optimization.- Optimize conversion rates and user experience.- Manage marketing budgets and allocate resources effectively.- Collaborate with internal teams and external agencies.- Stay updated with industry trends and conduct market research.- Generate reports and provide insights to stakeholders.