Jo Beth Bootz

Experience

• 

  Indiana University Bloomington

  Sept 2002 - May 2005

  Coordinator of Production, Station Relations and Online Development

  2003 to May 2005 - Coordinated all levels of production, promotion, marketing, and personal relations with 18 stations, for JobTraks, a radio show directed towards high school seniors. - Handled composition and editing of weekly scripts and music selection for programming. - Directed production, creation, and maintenance of online web content.- Used voice over talent to co-host weekly program.

• 

  Kstw-Tv Upn Channel 11

  Jun 2004 - Aug 2004

  Promotions Intern

  • Produced generic and episodic promotional announcements for station programming.• Developed video montages for 2004 UPN Fall Sales and Marketing DVD.• Provided VO talent for UPN promotional and special event pieces.

• 

  Sesame Workshop

  Jun 2005 - Aug 2005

  Sesame Street Video Production Intern

  Assisted with composition and writing of verbatim scripts and publishing items.• Created expense reports, memos, and inter office/online press releases for videos.• Provided online and phone production assistance for all home video inquiries.• Developed post production coordination of Sesame Beginnings programming.• Contributed to creation and production of Elmo’s Potty Time Home Video.

• 

  Windstream Communications

  Oct 2005 - Mar 2007

  Production Coordinator of Mass Marketing

  Responsible for coordinating production of all print, radio, TV and other media. In charge of coordination of advertising projects, copywriting for user manual, customer communications, direct mail pieces, event planning, creative development, and public relations for residential and small business.

• 

  Youth Resources of Southwestern Indiana

  Mar 2007 - Apr 2012

  Program Manager

  The Youth Resources Teen Advisory Council is comprised of over 150 high school students who meet bi-monthly to work together to identify youth issues in the community. They create service projects to improve the community and empower their peers to make a difference in society.

• 

  Habitat for Humanity of Evansville

  Apr 2012 - Apr 2014

  Communications Manager

  Primary Responsibilities:• Cultivate and manage relationships with the public, especially the media, keeping the Habitat brand and vision visible throughout the communities in which Habitat serves• Create and sustain a communications strategy to improve Habitat’s online presence through website, social media, and email• Coordinate and manage the development and production of communications materials, print and digital, in support of affiliate initiatives• Improve internal communications systems in support of development objectives• Develop and manage an annual marketing and cultivation plan• Create tools that demonstrate the outcomes and impact of affiliate activities• Manage timeline and logistics for public relations eventsActivities Include: • Act as primary contact for media outlets• Manage the affiliate social media accounts• Write and distribute press releases• Produce a semi-annual hard-copy newsletter• Produce a monthly email newsletters for various constituencies• Work directly with designers and printers on affiliate print materials• Coordinate public events, such as house dedications• Writing copy for communications outlets• Act as liaison to groups fundraising on behalf of the affiliate• Coordinate donor and volunteer recognition events and activities• Coordinate information gathering and writing of partner family biographiesDeveloped website redesign, social media enhancement. HabiTour bus tours, Habitat Minute video series, and communications calendar/strategy. Show less

• 

  Independent Product Manager and Consultant

  Mar 2014 - now

  Communications Consultant

  Focusing skill set on communications consulting, freelance writing and voice over projects. Communications ConsultingCommunications Audits, Writing, Marketing, Program Development, Media Production, Public Speaking and Presentations (coaching and development), Communications Strategy, Website Content, Editorial Calendars, Social Media, Electronic Newsletters and Promotions, Public Relations, On Air/Voice Over Talent, Proofreading, Blogging, and Creative Development

• 

  Self-Employed

  Apr 2014 - now

  Voice Over Artist

  - Bubbly and professional voice talent looking to enhance your next project. With a mix of fun and excitement, I can take your copy to the next level. - Over 10 years of experience in broadcasting and voice over work.- Current talent for regular dramatic reads on iRead2Know on iHeartRadio- Lead Voice Actor for MyToons iHeartRadio

• 

  Macaroni Kid

  Feb 2015 - Nov 2019

  - Manage the creation, content development, and production of Macaroni Kid Evansville - a digital weekly edition and website distributed to over 7900 parents and caregivers.- Actively engage with the community through local businesses, non-profits, and child-focused partnerships to identify events and opportunities for local parents to engage in locally- Create and negotiate advertising packages and marketing campaigns to feature local businesses andentrepreneurs.- Promote newsletter and website via social media channels, including weekly live video segments.- Develop storytelling content for National clients through articles and influencer marketing campaigns. Show less

  • Travel Writer

    Jun 2016 - Nov 2019

  • Publisher/Editor

    Jul 2014 - Nov 2019

  • Managing Editor

    Feb 2015 - Aug 2017
• 

  Southern Indiana Career & Technical Center

  Jan 2020 - now

  General Manager/Class Instructor

  - Deliver hands-on instruction in communication, marketing, media production, and technical skills critical for success in the industry.- Facilitate practical, on-air broadcasting experiences for students through 90.7 WPSR, the EVSC radio station.- Guide students in mastering the essentials of media production, audio engineering, and communication within the fast-evolving digital landscape.- Foster student growth by equipping them with tools, experience, and confidence to excel in communication-related careers.- Provide instruction aligned with dual credit courses and industry certifications.- Support students in exploring career opportunities such as:Radio DJ/HostStation ManagerBroadcast EngineerSports BroadcasterNews/Sports ProducerPublic Relations SpecialistMarketing/Advertising Professional Show less