Jeffrey Booroojian

Experience

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  Los Ranchitos Cabana Club

  Apr 2004 - Aug 2012

  Assistant Swim Coach

  -Taught competitive swimming technique to a team of 125 students, aged 4 to 18. -Promoted positive attitudes and values to those swimming in a competitive atmosphere. -Supervised between 2 to 4 coaches in training in any given year.

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  Untangle, Inc.

  Nov 2008 - Dec 2009

  Temporary Employee

  -Using Salesforce, created and updated reports, contacts, and sales opportunities. -Provided structure to the Salesforce data to meet integrity requirements. -Assisted in preparation for a corporate office move.

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  Pinnacle One Insurance

  Sept 2011 - Dec 2014

  Licensed Sales Producer and Customer Service Representative

  -Promptly answered customer account inquiries, and proactively resolved complaints. -Quoted and sold auto, home, and liability insurance policies while documenting the relationship in company CRM. -Recommended and explained coverage choices to ensure quality protection based on consumer's specific needs.

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  KickFire

  Dec 2014 - Apr 2018

  Sales Operations Specialist (Promoted) | Sales Development Representative Team Lead

  Facilitated manager coaching by devising tracking and analysis system for sales rep KPIs using MySQL data and Excel. Enhanced usability of internally developed CRM by offering actionable recommendations and sales feedback to developers. Assessed and qualified prospective customer websites for inclusion in internally developed CRM tool.Key Achievements/Contributions:-Established a robust sales pipeline by administering email marketing applications like Outreach.io and executing drip campaigns.-Elevated lead conversion rates by leveraging SQL to distribute leads within internal CRM using Zoominfo data.-Reduced time to quote by innovating customized pricing quote tool using Excel. Show less

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  Conviva

  Apr 2018 - Mar 2021

  Senior Sales Operations Analyst (Promoted) | Sales Operations Analyst

  Enhanced sales process efficiency by instructing sales directors on correct utilization of Salesforce quotes, opportunities, CPQ system, and Excel pricing calculator. Augmented company margins by implementing tracking process for customer usage against contractual allotment using engineering team data, along with providing ad hoc analytics on account details. Administered ad hoc Salesforce updates including pricing/packaging logic adjustments in Salesforce CPQ, field creation, layout updates, and formula refinements based on user feedback.Key Achievements/Contributions:-Boosted Sales Ops team efficiency by 25% through strategic training, delegation, and accountability management of new team members.-Advanced company margins toward the 70% target by orchestrating deal desk reviews and collaborating with Conviva's CFO on sales quote workshopping.-Contributed to closing millions of dollars in ARR by meticulously reviewing and iterating complex pricing scenarios with Sales Directors.-Achieved 95% order form accuracy by collaborating with the legal team to guide sales directors on custom language and packaging options.-Guaranteed 100% financial accuracy in Salesforce by reconciling closed deals with signed contracts; facilitated finance, product marketing, and legal teams with reliable metrics. Show less

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  Myself

  Apr 2021 - Jan 2022

  Professional Sabbatical

  Worked towards developing a more fulfilling life outside of my professional career. Accomplishments include the following: -Moved to Portland, Oregon. -Wrote and recorded 3 songs: https://booroo.bandcamp.com/-Developed better approaches for creating personal relationships. -Learned to cook over 10 new recipes. -Hiked multiple new trails in Oregon including Multnomah Falls, Angel's Rest and sections of Forest Park.

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  Panorama Education

  Jan 2022 - Aug 2023

  Revenue Operations Manager

  Improved efficiency and accuracy of quarterly commission calculations by utilizing advanced Excel formulas on data exported from Salesforce. Regularly updated compensation plan, leading to a more streamlined process that likely saved hours of manual computation each quarter. Facilitated BDR team members in achieving their outreach KPIs through Salesforce record owner updates. Designed Salesforce dashboards to enable revenue team members to understand their progress toward KPIs and quotas. Supported revenue team in closing hundreds of thousands in ARR by providing insights into company sales processes and structuring complex Salesforce opportunities. Key Achievements/Contributions:-Spearheaded renewal quota and territory planning for account management team, improving report efficiency and accuracy by 60%.-Elevated sales efficiency and service order accuracy by instructing revenue team members on newly implemented Salesforce CPQ processes.-Coordinated with sales managers to identify 20 key KPIs and created personalized Salesforce dashboard reports, enhancing visibility into sales directors' goal attainment and opportunities.-Corrected approximately $3M of inaccurate deal data in Salesforce through quarterly audits and targeted training.-Implemented and trained staff on Salesforce CPQ, enhancing controls and accuracy, and empowered 10+ sales representatives to log deals correctly, achieving self-sufficiency in process.-Reduced quarterly report production time from two weeks to three days for commissions and renewal quotas by modernizing Excel calculations with =GETPIVOTDATA() and =SUMIFS() formulas.-Served as mentor and team lead for junior RevOps team members, fostering professional growth and collaboration.-Led all aspects related to Outreach.io administration with keen focus on increasing sales efficiency.-Conducted user setup, training, automation updates, and troubleshooting that improved user experience, reduced downtime, and enhanced sales execution. Show less

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  UL Solutions

  Feb 2024 - now

  Sales Analyst I

  Improved accuracy and usability of core sales KPI dashboards in Salesforce and PowerBI tools. Engaged with executive stakeholders to gather requirements, recommend improvements, and implement data projects. Created core reports and visualizations used in pipeline and deal desk review calls. Ensured sales team understanding and engagement with data resources. Ran ad hoc reporting for sales and marketing campaigns. Drove data processes for prospecting workflows from resources like DemandBase and UL's internal customer database. Acted as a team subject matter expert for Excel, Salesforce and PowerBI.Key Achievements/Contributions:-Increased visibility into pipeline creation KPI by 100% which enabled sales managers to pinpoint areas to focus coaching & development efforts. -Created visualizations of sales forecasts vs quota and YoY benchmarks which increased management of these metrics in weekly pipeline review calls. -Increased sales report accuracy by auditing records between Salesforce and Power BI data models to identify discrepancies and working with data team members to drive resolution. -Created data process to move target prospect records from DemandBase databases into Salesforce enabling SDR action and increasing efficiency by 80%. -Increased Salesforce data hygiene by 80% for multiple discrepancies by establishing an ongoing review process which enabled record owners to easily identify and take action on non compliant records. -Increased efficiency of data hygiene updates by 75% by training team members on the audit and outreach process. -Contributed to change management in data processes by creating documentation and video tutorials for new Salesforce workflows. Show less