
Wayne Riches
Sales Executive

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About me
Area Manager CE Division @ Samsung Electronics
Education

Victoria University Burwood Campus
1989 - 1989No degree AccountancyActivities and Societies: Member Student Union

Heatherhill High School
1980 - 1989Achieved HSC ENGLISH
Experience

Sony Australia Limited
Jan 1997 - Jun 2000Sales ExecutiveSales Executive to Myer, Harvey Norman, The Good Guys, David Jones, Duty Free Independents, Retravision Stores, Warehouse Sales Stores, and numerous specialist stores.Sales Executive at times for dealers in Victorian Western Port and Gippsland Districts.Facilitated and performed Retailer and Staff product training sessions at Sony Melbourne Office.Achieved monthly sales budgets.Regularly provided detailed sales and marketing reports to Head Office Sales / Marketing to improve product ranges and retailer placement.Worked closely with Head Office Marketing Managers to expand business opportunities and improve product brand awareness in the marketplace.Managed and staffed Sony Trade Show stands both in Melbourne and Sydney. Show less

Total Home Entertainment
Jun 2000 - Sept 2001Store ManagerFacilitated sales, installation, and servicing of Consumer Electronics products to commercial and retail customers.Project managed field installation staff and contractors.Managed store showroom, retail staff, and administration.Set and managed store key performance indication levels and reported to Head Office daily.Facilitated sales campaigns and procured stock from leading suppliers.Developed and maintained store OHS requirements.

Digital Interiors Australia
Sept 2001 - Jan 2005Company Director & Installation ManagerFacilitated sales, installation, and servicing of Home Automation and Consumer electronics products to commercial and retail clients.Project managed field installation technicians and contracted field installation technicians.Assisted in company marketing and administration.Developed and maintained company OHS requirements.Developed and maintained company EBA Union Agreements and requirements.Facilitated, designed and secured large scale project tenders.Organized and facilitated staff training programs. Show less

Melbourne Installations Pty Ltd
Jan 2005 - Dec 2007Victorian Sales & Installation ManagerFacilitated sales, installation, and servicing of Home Automation and Consumer Electronics products to commercial and retail clients.70% of works carried out under contracts with Harvey Norman, Clive Peeters, and The Good Guys Stores.Project managed field installation technicians and contracted field installation technicians.Assisted in company marketing and administration.Developed and maintained company OHS requirements.Organized and facilitated staff training programs.

Klapp Audio Visual / In Audio Pty Ltd
Dec 2007 - Sept 2012Online Sales Manager / Store Retail ManagerCompany website development, online sales and maintenance.Company website marketing program development and implementation.Ebay store development, online sales and maintenance.Ebay store web marketing program development and implementation.Managed stock purchasing, inventory, and delivery logistics.Set online sales key performance indicators and reported daily to company directors.Facilitated social media network development and maintenance.Retail Store Managed one of the company's branches in Victoria.Achievements -Established Grabit Ebay Store which is one of the highest ranking and best performing Audio Visual sales stores on Ebay Australia within a 12 month period of inception.I have worked with key suppliers to achieve successful sales business on line to increase company sales separate to showroom sales environment. Show less

Samsung Electronics
Oct 2012 - nowSamsung Region Business Development Manager covering B2B product ranges for Audio Visual Electronics, Information Technology, Telecommunications, Monitor, Memory, and Home Appliances.Role also covers -B2B Business Sales business building and maintaining sales growth with key retail partners Harvey Norman, JB Group, Betta Electrical, Bunnings, & Independent dealers.Perform B2B Sell In and maintain professional business relationships.Professional sales coaching of Retail Staff and new employees.Working closely with Store Management teams to stimulate and grow key performance sales sell through KPI's.Work closely with store staff to build Samsung brand awareness and motivation to sell.Training retail staff and new employees on Samsung product lines with emphasis on key features and benefits to the end consumer.Store visual merchandising to secure Samsung brand awareness and key product merchandising in store as per Samsung Head Office directives.Work closely with other RDM and Sales Associate team members to address any work place concerns, and if required source relevant solutions.Retail client product training and after sales service where required. Show less
Samsung Region Business Development Manager
Oct 2012 - nowRegion Business Development Manager
Oct 2012 - now

Cheil Worldwide Australia
Aug 2021 - nowSamsung Area Manager CE Division
Licenses & Certifications
- View certificate

Sales Operations
LinkedInJun 2019 
Managing People Effectively
Swinburne University of TechnologyJul 2019
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