Mary Curry

Experience

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  The Nielsen Company

  Jan 2003 - Jul 2010

  Client Manager

  2008-2010Manager of Consumer Panel Services, Target and SUPERVALULed Consumer Panel business analysis, direct on-site client service managers, and ensured forecasted revenue is met or exceed and ensured a profitable contract mix• Collaborated with SUPERVALU to integrate newly defined consumer segmentation and store clustering scheme into their current business processes – creating new insights into consumer behavior• Identified untapped potential through consumer segmentation that focused on store perimeter – creating potential for increased profit• Assisted SUPERVALU’s research team in the production, testing, and fielding of a satisfaction survey to households in their competitive market; uncovering areas of discontent and opportunities for SUPERVALU to improve their in-store experience• Furthered Target’s understanding of Consumer Panel data; including appropriate uses, how to integrate the data into category management practices, and develop strategic initiatives to drive revenue and profit 2003 – 2008Client Manager, Nestle Purina PetCareDirected the Dog Marketing syndicated research needs; developed strategic and tactical plans, through the analysis of point of sale and consumer panel data, to drive revenue and profit• Took heretofore un-actionable market summary reports and transformed market analyses into tactical plans• Briefed Vice President of Marketing and his direct reports monthly on state of the business, providing tactical recommendations to increase market share• Assisted in implementing company-wide analysis tools; developing best practices, training users, and managing on-going maintenance• Recipient – Regional Client Service Excellence Award, 2005• Promoted up from Associate Analyst during tenure on Nestle Purina contract Show less

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  Spectrum Brands, Inc

  Nov 2010 - May 2014

  Lead the Category Management in support of sales and company insight needs. Support multiple sales teams with fact-based analysis of category and consumer trends. Provide shelf analysis to maximize retail partner and company sales. Collaborate with brand marketing team on research plans and conduct primary quantitative research. Lead the Category Management in support of sales and company insight needs. Support multiple sales teams with fact-based analysis of category and consumer trends. Provide shelf analysis to maximize retail partner and company sales. Collaborate with brand marketing team on research plans and conduct primary quantitative research.

  • Category Manager

    Mar 2013 - May 2014

  • Assoc. Category Manager

    Nov 2010 - Mar 2013
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  KSDK

  May 2014 - Jan 2018

  Consumer Insight Strategist

  Lead the sales team into the position of superior ‘thought leadership’ as it relates to understanding consumer behavior of current and potential advertisers’ consumers Evaluate market potential/prospects, identifying opportunities for new or expanded business opportunities Research consumer behavior by category so as to arm Account Executives with knowledge to gain credibility with potential customers Collaborate with Creative Services Director to ensure execution of creative and overall account strategy align with consumer behavior Lead station initiatives, delivering insights around each sales opportunity such as Sports, Special Series, Show Me St. Louis, and develop a bundle of opportunities for Account Executives Show less

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  Concordia Plans

  Jan 2018 - Nov 2021

  Director of Market Research

  Lead the research team in developing primary research studies to support corporate strategy and work with marketing team to measure marketing effectiveness.Responsible for data integrity in Marketo and Salesforce, including leading the strategy of the Salesforce instance and working with the developers to improve internal user experience in Salesforce.

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  KS&R

  Nov 2021 - now

  Market Research Insight Manager

  I am responsible for developing research plans that meet my client's business objectives and then executing those plans to drive insights and learnings for their business. I manage a small team of analysts that are responsible for fully executing the research, helping them grow as researchers and in the personal professional development.