Zabiulla Mahammad

Experience

• 

  Boa Casa

  Jan 2011 - Jan 2012

  Summer Intern

  Developing A Business Model for Self Help Groups to create a sustainable form of business.

• 

  Godrej & Boyce Mfg. Co. Ltd.

  Jan 2012 - Jan 2017

  • Plan, design and execute online customer acquisition and brand outreach campaigns• E Commerceo Manage content and marketing campaigns on Ecommerce Portals (Amazon, Flipkart, Snapdeal, Paytm) to Maximize ROI• Search Engine Marketingo Manage and optimize search engine marketing campaigns on google within effective CPL targets. • Search Engine Optimization & Analyticso In-depth keyword and audience research, Competition analysis, Web Site analysis.o Execute Off page and On page recommendations to increase traffic for relevant keywords and p• Lead Generation Campaignso Manage brand presence to acquire customers on all major lead generation platforms i.e. Justdial, Indiamart, Tradeindia• Social Mediao Drive highly successful social media campaigns in alignment with the key performance indicators on Facebook, Twitter & Linkedin• Public Relations: o Plan publicity strategies and campaigns.o Analyze media coverage success and modify strategies based on results.o Monitor public opinion using ORM tools and manage responses Voir moins B2B Communication - Physical Security Solutions LOB• Short term and long term communication strategy & brand positioning• Drive strategic communication for the brands marketing channels website, emails, collaterals, corporate presentations, videos, press releases, case studies and more• Plan annual marketing calendar for B2B segment encompassing all major industry events and implementation to drive business growth• Exploration, Identification & conceptualization of hi-reach and hi-impact opportunities to enhance brand standing in core segments • CRM Implementationo Functional support in the implementation of CRM system for B2B customerso Customer segment identification and segment specific loyalty programs• New Product launcheso Development of product identity (Brand, logo, packaging), product collaterals (brochures, videos and promotion material) & Identifying launch platforms • Conceptualization of BTL Activities and develop relevant communication for Trade Marketing Managers for local implementation• Execute awareness generation programs through cost effective media such as DMs, B2B magazines, lead generation programs etc.• Commission of Customer satisfaction and dealer satisfaction studieso Identification of all customer touch point and relevant parameters for questionnaire designo Analysis of report and identification of key insights for businessBudget Management• Develop Budget management System to track all the expenses Voir moins Conceptualize, implement and track local area marketing Initiatives for B2C(Retail) and B2B(Banking) • Planning annual marketing calendar for Retail segment encompassing local festivals, consumer schemes, consumer meets and exhibitions• Localizing HO driven activities to suit local markets based on acquired local knowledge• Predetermine performance indicators for measuring effectiveness of marketing activitiesLocal Area Marketing Initiatives Execution-Retail• Ensuring awareness and understanding of brand campaign message in the channel • Identifying suitable promotional vehicles targeting the early adopters Driving implementation through collaterals and POPs etc. • Measuring the response though the set performance indicatorsRetail Branding & Display• Identification of branding opportunities & implement effective branding at all retail outlets to build brand visibility Tracking of competitive activity in B2B and B2C segments and apprise all stakeholders of GSSVendor management with respect to selecting and evaluating vendors Voir moins

  • Digital Marketing and Public Relations

    Jan 2015 - Jan 2017

  • Brand Manager

    Jan 2014 - Jan 2015

  • Marketing Manager

    Jan 2012 - Jan 2014
• 

  Amazon

  Jan 2017 - now

  • Plan and implement Marketing Calendar for Kindle eBooks to drive traffic and business growth• Responsible for conceptualizing, launching & maintaining the category, sub category and brand stores. Lead smooth navigation and store health to drive conversions through regular tracking of merchandizing and marketing metrics • Maintaining traffic channels: Responsible for maintaining and optimizing push, Email and affiliates platform campaigns for the designated categories • Analytics: Conduct A/B tests under controlled environment to measure the impact of changes in merchandising approach• Setup automated campaigns to drive customer life cycle management on Kindle Devices • Setup up a weekly reporting mechanism for key merchandising metrics to drive insights for improving performance Voir moins Plan and implement Marketing Calendar for Men’s Apparel Category to drive traffic and business growthManage communication for Men’s Apparel category on A.in• Responsible for conceptualizing, launching & maintaining the category/Sub category stores and brand stores within the category. Responsible for ensuring smooth navigation and store health through regular tracking of merchandizing metrics.Maximize traffic through optimizing all the traffic channels. • Sponsored links: Track sessions, GVs and OPS from HYDRA, Kenshoo, PLA weekly and provide regular inputs to the Traffic team to maximize the traffic to the category within E%O targets• Push and Email: Responsible for maintaining and optimizing push and Email campaigns for Men’s Apparel. • Associates: Provide regular inputs to associates team and optimize inputs basis the performance of existing campaigns• Home page: Responsible for managing home page campaigns and maintaining/increasing category share of clicks on GW campaigns by identifying insights from existing campaigns• SEO: Create and optimize pages for top 100 keywords for each sub category and ensure visibility of all relevant category pages. Track ESV and benchmark as per competetiors. Marketing Analytics• Conduct A/B tests under controlled environment to measure the impact of changes in merchandising approach• Setup a up a weekly reporting mechanism for key merchandising metrics to drive insights for improving performance. Voir moins

  • Marketing Lead

    Mar 2022 - now

  • Marketing Manager

    Nov 2019 - now

  • Marketing Manager

    Jan 2018 - Nov 2019

  • Marketing Manager

    Jan 2017 - Jan 2018