Daniel Mallet

Experience

• 

  The Mill Co.

  Jan 1995 - May 2003

  Founder / Creative Director

  Duties• Actively participated in educational opportunities and professional organizations.• Managed the creative process from concept to completion• Translated marketing objectives into clear creative strategies• Worked closely with multidisciplinary project teams• Led and directed the production of all marketing collateral• Ensured visual communication and brand standards are met• Designed, developed and led client pitches and proposals• Managed profitability, deliverables, timelines and budgets• Met with clients to explain campaign strategies and solutions• Reviewed work, solved problems and provided feedbackAccomplishments• Created a brand redevelopment and repositioning strategy which led to an increased awareness of 20% while increasing revenue. Show less

• 

  Archelogix Inc

  May 2003 - now

  Archelogix Inc. is a creative and marketing services agency. The agency offers creative development, marketing, and branding services, brand and corporate identity consulting, and campaign planning. Based in St. Paul, MN, the agency was founded as The Mill Co. in 1995.Duties• Contributed to marketing effectiveness by identifying short-term and long-range issues; providing information and commentary; recommending options and courses of action; implementing directives.• Obtained market share by developing marketing plans and programs for each product.• Provided short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.• Influenced present and future products by determining and evaluating current and future market trends.• Developed new uses for existing products by analyzing statistics; acquiring and analyzing data; consulting with internal and external sources.• Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Hiring, training, coaching, scheduling and assigning employees; following up on work results.• Maintained professional and technical knowledge.Accomplishments• Designed, developed, implemented and headed strategic marketing plans that amplified sales, brand awareness and affinity, through multiple sales channels which achieved accelerated growth by 185%.• Evaluated, forecasted, created and ensured operational budgets, many times exceeding $1 million dollars were being met.• Designed, developed and optimized an E-Commerce site with over 10,000 products and automated entry and optimization of landing pages for future products.• Contributed to marketing effectiveness by identifying short-term and long-range issues; providing information and commentary; recommending options and courses of action; implementing directives saving companies thousands of dollars. Show less Duties• Accomplished work requirements by orienting, training, assigning, scheduling, coaching employees.• Met work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.• Met cost standards by monitoring expenses; implementing cost-saving actions.• Developed basic presentation approaches by reviewing materials and information presented by the client.• Determined production requirements by reviewing client requirements; considering scheduling factors.• Determined production schedule by conferring with production departments; outlining basic presentation concepts; coordinating creative activities.• Determined project content by reviewing and approving art and copy materials developed by staff.• Obtained client approval by presenting final layouts to the client.• Improved quality results by studying, evaluating, and re-designing processes; recommending changes to production departments.• Participated in educational opportunities.• Developed marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements.• Kept clients informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates.• Revised marketing plans by analyzing campaign results; identifying expansion opportunities.• Monitored marketing mix and results by coordinating actions with sales and marketing representatives.• Improved marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.Accomplishments• Developed and persuaded go-to-market product positioning, packaging and pricing strategies which improved long-term market share and generated a 150% increase of in-store traffic.• Met with, interviewed and persuaded and influenced business owners and CEO’s of hundreds of companies to negotiate marketing agreements. Show less

  • CEO / Brand and Marketing Architect / Chief Marketing Officer

    Jul 2006 - now

  • Founder / Brand and Marketing Architect / Marketing Director

    May 2003 - Jul 2006