Wilton Leal

Experience

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  Chama & RNC Comunicação

  May 2014 - Dec 2014

  Social Media Intern

  Content planning, CRM and measurement report creation.

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  WorkTogether

  Mar 2015 - Jul 2015

  Social Media Intern

  Community management, content planning, CRM, measurement report analysis and customer success were part of my job activities.

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  Mercurios Soluções

  Jul 2015 - Jan 2017

  Social Media Analyst

  Community manegement, strategic digital marketing plans, content planning, CRM and measurement reports were part of my daily routine. I also was part of meetings with clients and the customer success team for relation development and bussiness growth.

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  Pra Uebi

  Jan 2017 - Aug 2017

  Digital Marketing Specialist

  Planned campaigns and created content for many clients in a variety of channels, such as Facebook, Instagram, websites and Newsletters. Also managed media investiments on Google Ads, Facebook Ads and Waze Ads. Participated actively on meetings, presenting the plan or the campaign results, and discussing new ideas with clients and other team members.

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  Agência Um

  Sept 2017 - Mar 2018

  Digital Media Assistant

  Planned and executed branding and performance digital media campaigns for one of the biggests higher education holdings in Brazil. I was responsible for the graduation campaigns across the country, and worked with the customer service team, creative team and media partners for shaping, exetuing and mesuring the campaigns growth. I also attended to meetings with the clients' Marketing and IT departments for job aligment.

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  Ampla Comunicação

  Apr 2018 - Nov 2020

  Digital Media

  Planning, negotiating, following up and measuring digital media investment are part of my daily routine. I'm responsible for the digital media shaping, working cross-functionally with the offline media team. Strategic planning meetings and presentations are also part of my daily basis. I work actively with many digital players, such as Facebook and Google, with arranging discussion meetings and optimizations directly with media partners. Currently helping business growth on differents fields, such as CPG, Industry, Autoparts and Retail. Show less

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  Fun Ideas Factory

  Nov 2020 - May 2021

  Media coordinator

  Coordination of the agency's Digital department, which integrates the Media, Content and Planning teams. Planning, execution, measurement and presentation of results of hybrid and exclusively digital campaigns, with interface with clients and other departments of the agency to improve the progress of projects. I also participate in initial meetings with new clients, whether for prospecting or to start and build the first briefing together, so that we have a better business vision and better integration with our partners.Clients: 99, 99Food, Uze Cartões, TrueChange, Happy Tours USA, GoldMedic, Arcádia Buffet, Arcádia em Casa, Água Santa Joana, Love.Fútbol BR e Love.Fútbol US. Show less

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  Publicis Brasil

  May 2021 - now

  Gerência do time de mídia responsável por atender TikTok dentro da Publicis Brasil. Aqui, além das responsabilidades junto ao planejamento estratégico e tático das campanhas do cliente, também participo do auxílio na tomada de decisões de negócios voltadas ao âmbito da comunicação em mídia da marca. Gerenciamento do time que opera o dia a dia da marca na agência, tanto nos lados de mídia quanto de faturamento, além de parceria com o time de BI e Planejamento para construção de estratégias integradas. Show less Supervision of Honda's media actions, planning, monitoring the execution and measuring results of campaigns and projects in various media, both digital and offline. I participate in internal briefing and demand monitoring meetings, and also in external meetings with partner vehicles and clients, to present campaigns, results and monitor the execution of media actions. Responsible for leading the weekly media operations meeting with the media performance and BI team. Here I have a focus distributed between Performance and Branding, with robust campaign goals to be achieved. Show less Supervision of TikTok's media actions, planning, monitoring the execution and measuring results of campaigns and projects in various media, both digital and offline. I participate in internal briefing and demand monitoring meetings, and also in external meetings with partner vehicles and clients, to present campaigns, results and monitor the progress of special projects, such as BBB, Masterchef and The Masked Singer sponsorships. Also responsible for leading, together with my partner, weekly media operations meetings with the client's internal operations team, to monitor social deliveries and share campaign information. Show less

  • Gerente de mídia

    Apr 2024 - now

  • Media Supervisor

    Mar 2023 - Apr 2024

  • Media Supervisor

    May 2021 - Mar 2023