Natalia Malashenko

Experience

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  BAT

  Dec 1997 - Apr 2006

  Responsible for developing and managing corporate sponsorship and philantrophy programs, social reporting, managing 3 subordinates• Launch of the Russia's first social report according to the AA 1000 standard (2001), development and launch of the Russia's first campaign for corporate matching employees’ charitable donations (1999), implementation of large-scale sponsorship projects with leading Russian museums (1998-2006).• Development and implementation of a campaign to "educate" smokers in bars and restaurants by issuing a series of postcards with caricatures by A. Bilzho (2000). Show less

  • Corporate Responsibility manager

    Dec 1997 - Apr 2006

  • Corporate Reputation Manager

    Dec 1997 - Apr 2006
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  UPM - The Biofore Company

  Apr 2006 - Feb 2023

  Stakeholder Relations Director

  Corporate (internal and external) communications, marketing communications, stakeholder relations. • Positioning UPM in the Russian market as a leader in sustainable development: the company's cases are included in educational programs for students of the HSE, MIRBIS; presentation of UPM projects for the President of Tatarstan (2021); joint project with WWF on the Responsible Wood Supplier Guide (2020); project for employees of "Forest Descent" - winner of the competition "Forest Volunteer of the Year - 2021".• Establishing contacts and joint projects with architects and designers to position UPM products (timber and plywood) as construction and finishing materials (2017-2022).• Development of employer brand strategy communication at the Group level (2015), the proposed strategy is currently being implemented. Show less

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  Promomed Group

  Mar 2023 - Nov 2023

  Director Corporate Communications

  • Developed PR strategy • Audited social and charity projects and developed recommendations• Drafted Media Relations, Crisis Communications and Sponsorship&Charity Policies• Revised communications channels: mill’s newsletter and employees digest updated, Telegram channel and internal briefing concepts changed• Organized top managers participation and media coverage at the St. Petersburg Economic Forum and industrial events• Managed a team of 9 subordinates located in Moscow and at the mill, introduced KPIs Show less

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  The Russian Presidential Academy of National Economy and Public Administration (RANEPA)

  Dec 2023 - now

  Visiting Lecturer

  Lecturing and conducting seminars in English on Corporate Social Responsibility, Business Ethics and Sustainable Development in the Global Context for the 4th year Bachelor's program students at the Department of Public Policy and Management.

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  Kindness of the North

  Jun 2024 - now

  Head of Communications

  Promoting the Fund's activities and projects