Natalia Malashenko

Natalia Malashenko

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location of Natalia MalashenkoMoscow, Moscow City, Russia

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  • Timeline

  • About me

    Stakeholder Relations| External & Internal & Crisis & Marketing & Cross-Cultural Communications| Sustainable Development|Media Relations| Events Management| Employer Branding| MBA

  • Education

    • WU Executive Academy

      2013 - 2015
      Master of Business Administration (MBA) Professional MBA Marketing & Sales

      MBA в WU Executive Academy: тяжело, но интересно http://www.begin.ru/add/blogs/2015/09/09/mba-v-wu-executive-academy-tyazhelo-no-interesno/

    • Московский Государственный Университет им. М.В. Ломоносова (МГУ)

      1991 - 1996
      Master's degree Geography

      Economic Geography

    • Central European University

      1996 - 1997
      Master's degree International Relations and Affairs

      Internaltional Relations and European Studies

  • Experience

    • BAT

      Dec 1997 - Apr 2006

      Responsible for developing and managing corporate sponsorship and philantrophy programs, social reporting, managing 3 subordinates• Launch of the Russia's first social report according to the AA 1000 standard (2001), development and launch of the Russia's first campaign for corporate matching employees’ charitable donations (1999), implementation of large-scale sponsorship projects with leading Russian museums (1998-2006).• Development and implementation of a campaign to "educate" smokers in bars and restaurants by issuing a series of postcards with caricatures by A. Bilzho (2000). Show less

      • Corporate Responsibility manager

        Dec 1997 - Apr 2006
      • Corporate Reputation Manager

        Dec 1997 - Apr 2006
    • UPM - The Biofore Company

      Apr 2006 - Feb 2023
      Stakeholder Relations Director

      Corporate (internal and external) communications, marketing communications, stakeholder relations. • Positioning UPM in the Russian market as a leader in sustainable development: the company's cases are included in educational programs for students of the HSE, MIRBIS; presentation of UPM projects for the President of Tatarstan (2021); joint project with WWF on the Responsible Wood Supplier Guide (2020); project for employees of "Forest Descent" - winner of the competition "Forest Volunteer of the Year - 2021".• Establishing contacts and joint projects with architects and designers to position UPM products (timber and plywood) as construction and finishing materials (2017-2022).• Development of employer brand strategy communication at the Group level (2015), the proposed strategy is currently being implemented. Show less

    • Promomed Group

      Mar 2023 - Nov 2023
      Director Corporate Communications

      • Developed PR strategy • Audited social and charity projects and developed recommendations• Drafted Media Relations, Crisis Communications and Sponsorship&Charity Policies• Revised communications channels: mill’s newsletter and employees digest updated, Telegram channel and internal briefing concepts changed• Organized top managers participation and media coverage at the St. Petersburg Economic Forum and industrial events• Managed a team of 9 subordinates located in Moscow and at the mill, introduced KPIs Show less

    • The Russian Presidential Academy of National Economy and Public Administration (RANEPA)

      Dec 2023 - now
      Visiting Lecturer

      Lecturing and conducting seminars in English on Corporate Social Responsibility, Business Ethics and Sustainable Development in the Global Context for the 4th year Bachelor's program students at the Department of Public Policy and Management.

    • Kindness of the North

      Jun 2024 - now
      Head of Communications

      Promoting the Fund's activities and projects

  • Licenses & Certifications

    • Business excellence for leaders

      LeadershpTrust
      Jan 2005
    • System Change for Sustainability

      School of System Change
      Jan 2017
    • Program certificate

      IMD
      Jan 2009
    • Diploma

      The Ken Blanchard Companies
      Jan 2008
    • 7 Habits of Highly Effective People

      MTI System
      Apr 2012
    • ESG and Sustainable Development Training

      Central Bank of the Russian Federation (Bank of Russia)
      Jun 2024
  • Volunteer Experience

    • Pro bono volonteer

      Issued by Turmalin Rehabilitation Center (Moscow) on Oct 2020
      Turmalin Rehabilitation Center (Moscow)Associated with Natalia Malashenko