Lucie GOFFARD

Experience

• 

  L'Atelier du Chalet Aquitain

  Apr 2014 - Apr 2014

  Intern - Sales Department

  I had the chance to do my college observation internship in this company. I was able to observe sales and help manage inventory. In addition, the company was preparing a clearance sale that I also help prepare.

• 

  Fish&Seeds

  Sept 2019 - Jun 2020

  Treasurer

  This association is the result of group work during the first year of the BBA. This association aimed to raise awareness of the importance of Aquaponics in our future ecosystem. So we created the association and looked for sponsors. As treasurer I manage the costs, carry out the balance sheet as well as the income statement.

• 

  ALFAGEL

  Jun 2020 - Jul 2020

  Sales Representant

  Ensuring the listing and fulfillment of the "Pop Fruit" premium ice cream store in the Paris and suburbs area.Achievement of sales targets set (75% benchmark).

• 

  McDonald's

  Jan 2021 - Feb 2021

  Versatile Crew

  This student job in parallel with my studies allowed me to become more responsible, and to learn to follow processes.- Work various position such as cashier, food assembler, food bagger- Ensure smooth execution of service through excellent communication with managers, co-workers and customers. - Quick and eager to learn, work hard with a group or individually - Following process and procedure to the letterSkills used: punctual, reliable, dependable, and honest

• 

  Pixelis Agency

  May 2021 - Jul 2021

  Project Assistant

  Management of various projects:- Identify the needs of the customers - Participation in the development of the advertising strategy: benchmark, retro planning, development of various internal communication media - Follow the execution of the project- Verify the publications on the media supports- Communicate the different project informations with customers- Community Manager: management of different social networks, responses to messages, management of posts and stories (Instagram, Facebook) Show less

• 

  FedEx

  Aug 2021 - Jan 2022

  Project Manager

  Analyze the reasons for the underdevelopment of the volume of business in certain lines. Follow a problem-solving process based on four "ABLE" steps. Analyze KPI's, prices and sales methods of the companyCreate pricing program, sales education... Manage a project with a cross-functional team. Understand the functioning of an international company in a multicultural context

• 

  Xelini

  May 2022 - Aug 2022

  Waitress

  Ensure the entire service in the dining room from the arrival of the customer to his departure without incidentEnsure the synchronization of operations between the kitchen and the dining room in order to ensure a smooth serviceCarrying out and verifying cashiering operations

• 

  L'Oréal

  Jan 2023 - Jun 2023

  Merchandising Assistant

  NYX PROFESSIONAL MAKEUP - Merchandising Support Follow-up of product launches, animation and promotions:- Development and follow-up of animation plans: animations every month.- Work on the product offer and the customer journey- Participation and coordination of key moments merchandising- Development of merchandising elements: creation of merchandise books, development of planograms, creation of visuals

• 

  Xelini

  Jul 2023 - Sept 2023

  Head Waiter

  Monitoring the proper preparation of the terrace Welcoming customers Taking orders Ensuring smooth service and customer satisfaction

• 

  L'Oréal

  Sept 2023 - now

  Strategic and operational management of launches across 5 brands (Azzaro, Cacharel, Diesel, Lancôme, Maison Margiela) ensuring flawless execution at points of sale.- Development and implementation of tailored merchandising solutions for the French market- Rollout of processes to achieve operational excellence throughout 2025- Optimization of the internal database to streamline information management andboost team efficiency- Budget Management Development and implementation of a 360 integrated strategy (storytelling, POS, GWP, social media, e-retail) to enhance customer engagement and optimize market performance.- Collaboration with Marketing, Sales, and Store Presentation teams to ensure campaign validation and execution- Creation briefs for creative agencies, ensuring deliverables aligned with strategic goals- Evaluation performance during key events to inform future strategies.

  • Merchandising Project Manager

    Oct 2024 - now

  • Assistant Online and Offline Activation Project Manager

    Sept 2023 - Sept 2024